Niloy C
@niloyc
Dynamic digital marketing specialist with proven lead generation strategies.
What I'm looking for
I am a results-driven Digital Marketing Specialist with a proven track record in planning and executing strategies that enhance lead generation and maximize conversion rates. My experience spans across various roles, including Business Development Manager at Yorkdale Dufferin Mazda, where I led a team to revamp digital platforms and manage paid online advertising campaigns, significantly increasing online presence and sales.
Prior to this, I served as Global Marketing Manager at Hexaware Technologies, where I managed a substantial marketing budget and achieved remarkable improvements in lead generation and brand awareness within the banking and financial services vertical. My journey in marketing began as a Marketing Executive at Epic Television Networks, where I was part of the launch team for the Epic Channel in India, driving significant online engagement and brand visibility.
Experience
Work history, roles, and key accomplishments
Founder, Operator
Palate Pilgrim
May 2023 - Present (2 years 1 month)
Founded and operated Palate Pilgrim, overseeing all aspects of the business. Managed daily operations and strategic planning to ensure business growth and customer satisfaction.
Independent Marketing Consultant
Self-Employed
Jun 2020 - Present (5 years)
Developed and implemented digital marketing strategies for two new brands, resulting in significant increases in online presence and brand awareness. Managed SEO, CRM, email marketing, and omni-channel marketing funnels, resulting in increased website traffic and sales.
Business Development Manager
Yorkdale Dufferin Mazda
Oct 2019 - Present (5 years 8 months)
Led the Business Development team and developed strategies to increase the generation of high-quality leads and maximize conversion rates. Revamped websites and social media platforms and managed paid online advertising campaigns, resulting in increased online presence and sales.
Global Marketing Manager - Banking and Financial Services Vertical
Hexaware Technologies Ltd.
Dec 2017 - Present (7 years 6 months)
Managed a vertical marketing quarterly budget of $250,000 and achieved significant increases in high-quality leads, prospects, and connections. This resulted in multiple large deals for the vertical.
Marketing Specialist - APAC
Happy Finish Ltd.
Jul 2016 - Present (8 years 11 months)
Led marketing efforts across Asia, including India, China, Thailand, Singapore, and the Middle East. Managed on-ground marketing activities and digital and social media marketing campaigns, resulting in increased brand awareness and customer engagement.
Marketing Executive - Digital
Epic Television Networks Pvt. Ltd. (The EPIC Channel)
Mar 2014 - Present (11 years 3 months)
As a member of the launch team for Epic Channel India, I was responsible for all digital marketing initiatives during the launch and early stages. This work resulted in significant increases in online presence and brand awareness.
Education
Degrees, certifications, and relevant coursework
University of Toronto - School of Continuing Studies
Professional Certificate, Marketing
Completed an advanced professional certificate program in marketing, focusing on contemporary marketing strategies and practices.
Indian Institute of Management - Lucknow
Management Development Program, Digital Marketing
Participated in a management development program with a specialization in digital marketing.
University of Huddersfield
Post Graduate Certificate, Marketing Management
Obtained a Post Graduate Certificate in Marketing Management, enhancing skills in strategic marketing and business development.
University of Wollongong
Bachelors, Internet Science and Technology
Completed a Bachelor's degree in Internet Science and Technology, gaining foundational knowledge in digital systems and technology.
Tech stack
Software and tools used professionally
Google AdSense
Facebook Ads
Twitter Ads
Google Tag Manager
Google Docs
Mailchimp
Gmail
Google Drive
Google Analytics
Facebook Pixel
Facebook Analytics
Adobe Photoshop
Adobe InDesign
JavaScript
HTML5
CSS 3
Google Maps
HubSpot
Google Workspace
Asana
WordPress
Ahrefs
Google Sheets
TypeScript
Adobe Illustrator
LinkedIn Sales Navigator
Amazon Web Services (AWS)
Adobe Premiere Pro
Adobe After Effects
Canva
Google Ads
LinkedIn Ads
Availability
Location
Website
palatepilgrim.comPortfolio
palatepilgrim.comSalary expectations
Social media
Job categories
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