Open to opportunities

Alizae S

@alizaes

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Business strategy and intelligence analyst with a growth marketing focus.

Canada

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What I'm looking for

I am seeking a dynamic role that fosters innovation and strategic growth, where I can leverage my analytical skills and marketing expertise to drive impactful results.

I am a results-driven business strategy and intelligence analyst with extensive experience in growth marketing and consulting for Fortune 500 companies. My journey has been marked by successfully managing digital campaigns with substantial budgets, leading to impressive sales and brand visibility. At TOP Worldwide, I coordinated a team of specialists to achieve over $450K in website sales and secured 420M impressions for a major product launch, showcasing my ability to drive impactful marketing initiatives.

My background includes a Master of International Business from Queen’s University, where I honed my skills in strategy, operations management, and digital transformations. I have a proven track record of analyzing market research data and utilizing data-driven insights to inform strategic decisions. My experience spans various roles, from managing marketing budgets to conducting focus groups for government initiatives, all aimed at enhancing community support and resource allocation.

Experience

Work history, roles, and key accomplishments

Integrated Marketing Consultant

TOP Worldwide

Jan 2022 - Present (3 years 6 months)

Managed digital campaigns with a $350K USD budget for clients, coordinating a team of 6 specialists, resulting in $450K+ website sales and >1M social impressions. Analyzed market research data and built a regression model to target keywords for the launch of Brainly, securing 420M impressions across 190 US media outlets.

Digital Advertising PR Social Media Influencer Marketing Market Research Regression Modeling Campaign Management

Marketing and Social Media Executive

Hilton Inc

Jan 2021 - Present (4 years 6 months)

Developed and implemented the Annual Hotel Marketing Plan, as well as the Annual Hotel Marketing Budget of CAD 650,000. Strategized and executed campaigns in PR, media management, ad buying, copywriting, influencer partnerships, and B2B sales events, resulting in higher brand promotion and recognition.

Marketing Planning Budget Management PR Media Management Media Buying Copywriting Influencer Marketing B2B Sales

Program Administrative Support

Government of Canada; Immigrations, Refugees and Citizenship

Jan 2018 - Present (7 years 6 months)

Organized conferences, conducted research, and analyzed data for Government of Canada departments and settlement service programs, leading to a 20% improvement in resource allocation for immigrant support services. Conducted a focus group to study settlement patterns of New Immigrants, analyzing results and training over 50 public service employees on key industry data.

Data Analysis Research Resource Allocation Focus Groups Training Public Service

Co-op Administrative Assistant

Mississauga City Council

Jan 2015 - Present (10 years 6 months)

Effectively managed and streamlined email and phone communication between city residents, council members, and departments, ensuring timely resolution of inquiries and improved community satisfaction. Designed promotional materials, including flyers and engaging video ads, to drive attendance and enhance event visibility.

Administrative Support Communication Public Relations Promotional Materials Video Editing

Strategy Coordinator

TOP Worldwide

Presented strategic initiatives and campaigns to guide corporate decision making, defining and reporting on KPIs for campaigns by creating and managing dashboards in Tableau and Salesforce. Spearheaded the launch of a new product line, TOP Entertainment, expanding the firm’s service portfolio and contributing to $180K USD+ in annual earnings.

Strategic Planning KPIs Dashboarding Tableau Salesforce Product Launch

Education

Degrees, certifications, and relevant coursework

Smith School of Business, Queen’s University

Master of International Business, International Business

Focused on core business disciplines including Strategy, Operations Management, and Marketing. Engaged in advanced studies in Management Consulting and Digital Transformations, with an emphasis on Customer Value Management. Participated in an international exchange program at ESCP Business School in Paris, France.

DeGroote School of Business, McMaster University

Honors Bachelor of Commerce, Commerce

Grade: McMaster University Award of Excellence Entrance Scholarship 2016; Dean's Honors List 2020

Activities and societies: Alumni Judge for The 24-Hour Case Competition (2020-2022). First Place Holder in Fashion and Retail Management Category at Deca University Case Competitions (2016-2019). Executive member and Graphic Designer for DeGroote Commerce Society (2016-2018), leading student activities for 7000+ students.

Achieved academic recognition, including the McMaster University Award of Excellence Entrance Scholarship in 2016 and placement on the Dean's Honors List in 2020. Specialized in Commerce with a minor in Innovation, gaining comprehensive business knowledge. This program provided a strong foundation in various business disciplines.