Krystine May

Led the marketing services team, overseeing various marketing initiatives and projects. Collaborated with internal stakeholders to ensure alignment and successful execution of campaigns.

Led the migration of web platforms to AEM, managed website content, and oversaw the re-branding of multiple customer websites and a client portal. Collaborated with cross-functional teams to manage competing priorities, ensuring an optimal user experience and driving continuous UI/UX improvements through A/B testing.

Provided freelance integrated production services, supporting various digital marketing campaigns and projects. Collaborated with creative and account teams to ensure timely and high-quality deliverables.

Worked as a freelance digital producer, managing digital projects from conception to completion. Ensured projects were delivered on time and within budget, meeting client expectations.

Managed client relationships, including SOWs, budget, and delivery timelines for key clients like Suzuki Canada and Napoleon. Led resource planning, waterfall and agile workflows, daily stand-ups, and release planning, significantly improving internal processes and client relationships.

Supported the migration of the company's intranet portal to OpenText, serving as the main point of contact for internal business units. Drove projects to ensure on-time delivery, facilitated sprint planning, and coordinated cross-functional teams to align priorities and remove blockers.

Managed digital accounts and projects, overseeing the full project lifecycle from planning to execution. Collaborated with design and development teams to deliver innovative digital solutions for clients.

Served as a freelance project manager, coordinating various marketing and advertising projects. Ensured smooth workflow and timely delivery of creative assets.

Managed integrated marketing campaigns and web/app development projects across various lines of business, including Personal Banking, Insurance, and Wealth. Successfully delivered key projects such as the Mobile Payments Launch and the TDRewards Experiences Website, while managing agency and vendor relationships.

Managed digital projects, overseeing development and implementation of digital marketing initiatives. Collaborated with cross-functional teams to ensure project success and client satisfaction.

Led digital projects, managing timelines, budgets, and resources for various digital campaigns. Ensured high-quality deliverables and effective communication with clients.

Managed digital projects, overseeing the development and execution of web-based solutions. Collaborated with technical and creative teams to deliver engaging digital experiences.

Managed web product development, overseeing the full lifecycle from concept to launch. Collaborated with stakeholders to define product requirements and ensure successful delivery.

Obtained the Chartered Marketer (CM) Designation from the Canadian Marketing Association, demonstrating expertise in marketing principles and practices. This designation signifies a high level of professional competence in the field.

Completed studies in Graphics Communications Management at Ryerson University, focusing on the intersection of design, technology, and business in communication. Gained skills in various aspects of graphic communication and media production.

Acquired a Multimedia Production & Design Technician diploma from Humber College, specializing in multimedia content creation and design. Developed practical skills in various digital media tools and techniques.

Earned a Google Analytics Certificate from Google, demonstrating proficiency in web analytics and data interpretation. This certification enhanced skills in tracking and analyzing website performance.

Completed AEM Training provided by Adobe, gaining expertise in using Adobe Experience Manager for content management and digital asset management. This training focused on practical application of AEM functionalities.