Open to opportunities

Seam Ansharey

@seamansharey

Message

Data-driven marketing professional with 5+ years of experience.

Canada

Message

What I'm looking for

I seek a dynamic role in digital marketing where I can leverage data analytics to drive impactful campaigns and contribute to a collaborative team environment.

I am a data-driven marketing professional with over 5 years of experience managing high-impact campaigns across platforms like Google Ads and Meta. My expertise lies in leveraging first-party data and analytics tools to optimize marketing performance, achieving significant cost reductions and performance improvements. I thrive in fast-paced environments, managing projects and teams with minimal supervision.

In my role as Assistant Manager at Unilever Bangladesh, I created engaging digital campaigns, achieving a 57% first-party data match rate and saving $45,000 through precision marketing strategies. My background in business data analytics, combined with my ability to communicate effectively across departments, has enabled me to drive successful customer experience projects and enhance brand engagement.

With a Master’s degree in Business Data Analytics and a Bachelor’s in Marketing, I am committed to continuous learning and applying innovative strategies to meet brand objectives. I am passionate about creating impactful marketing solutions that resonate with audiences and drive business growth.

Experience

Work history, roles, and key accomplishments

Assistant Manager – Data Driven Marketing

Unilever Bangladesh Limited

Mar 2022 - Present (3 years 4 months)

Led and collaborated with a team of 5 to create curated creative assets and digital campaigns based on brand needs and data analysis. Enabled data-driven marketing strategy with a 57% first-party data match rate on Meta, DV360, and Google Ads campaigns, saving $45,000 and achieving 67% lower CPM.

Data Analysis Canva Photoshop Illustrator Premiere Pro DV360)Google Ads Adobe Analytics

Senior Executive, Digital Marketing

Pathao Limited

Jan 2020 - Present (5 years 6 months)

Systematically targeted audiences through cohort analysis in Firebase and BigQuery, sending personalized push messages via CleverTap to achieve a 16% conversion rate. Led a team of 3 to create trendy brand campaigns, driving 25% growth in ride-sharing services with a 17% retention rate.

Cohort Analysis Firebase BigQuery CleverTap Digital Media Adobe Photoshop Adobe Illustrator Adobe After Effects

Client Services Officer

Webable Digital Limited

Feb 2018 - Present (7 years 5 months)

Created and analyzed social media reports, providing meaningful suggestions to clients for increasing ROAS. Managed clients from 6 different big brands in Bangladesh and collaborated with the design team to make relevant creative assets for social media campaigns.

Social Media Reporting Client Management Market Research

Education

Degrees, certifications, and relevant coursework

Odette School of Business, University of Windsor

Master of Management, Business Data Analytics

Currently pursuing a Master of Management with a specialization in Business Data Analytics. Expected to complete the program in August 2026.

NSU School of Business & Economics, North South University

Bachelor of Business Administration, Marketing

Completed a Bachelor of Business Administration with a focus on Marketing. Gained foundational knowledge in marketing principles and business administration.