Greg Danzo
@gregdanzo
My name is Gregory Danzo, I live in Brooklyn, New York and have been in Marketing since 2020.
What I'm looking for
I’m a digital marketer and strategist with 5+ years of experience building paid social campaigns that actually connect with people. I’ve worked across Meta, TikTok, Snapchat, Reddit, and Twitter, working for brands like Peacock, Jo Malone, La Mer, and GAP to drive growth, engagement, and traffic.
I like to mix creativity with data—using things like brand lift studies, CRM audiences, and geo-targeting to make campaigns smarter and more impactful. One of my favorite projects was leading Jo Malone’s Super Bowl campaign, where we teamed up with NFL players and crushed our traffic goals by over 250%. I’ve also managed big budgets, led small teams, and helped brands navigate high-stakes moments like Black Friday and major product launches.
I’m looking for my next role where I can keep growing, lead smart strategy, and be part of a team that builds work that actually matters.
Experience
Work history, roles, and key accomplishments
Supervisor of Investment
Decoded
May 2023 - Present (2 years 1 month)
Responsible for growing client businesses by optimizing programmatic marketing campaigns through data analysis, strategic testing, and actionable insights. This includes developing media strategies aligned with business goals, leading A/B testing, creating impactful reports, and fostering team development through training and best practices.
Associate Media Manager
WPromote
Feb 2022 - Present (3 years 4 months)
Handled daily execution and strategy across Meta, TikTok, Snapchat, and Reddit for Peacock titles. Drove a 125% YoY increase in Premium Plus subscribers by leveraging BLS studies to identify key user motivations for upgrading from Premium.
Paid Media Specialist
SocialFly
Sep 2021 - Present (3 years 9 months)
Drove 20M+ impressions for Discovery Channel's Ghosttober campaigns with 10% improved CPM. Secured contract renewal through effective campaign performance.
Media Buyer
Code3
Mar 2020 - Present (5 years 3 months)
Managed over $25M in paid and organic media for GAP across TikTok, Facebook, Pinterest, and Snapchat. Developed A/B tests and audience strategies to maximize engagement before Holiday sales periods.
Education
Degrees, certifications, and relevant coursework
Coastal Carolina University
B.S. in Business Administration, Marketing
Studied Business Administration with a concentration in Marketing. Gained foundational knowledge in marketing principles and strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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