Open to opportunities

Sofi Rojas

@sofirojas

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Results-driven marketing management professional with expertise in digital strategy.

United States

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What I'm looking for

I am seeking a role that fosters creativity and innovation, where I can leverage my skills in digital marketing and analytics to drive impactful results and contribute to a collaborative team environment.

I am a highly accomplished marketing management professional with a proven track record in driving measurable growth in brand visibility, engagement, and revenue. My hands-on expertise in digital marketing, content strategy, and performance analytics equips me to excel in dynamic marketing roles. I leverage data-driven insights and cross-channel campaign management to optimize customer acquisition and retention.

Throughout my career, I have successfully executed high-impact marketing campaigns across B2B and B2C segments, utilizing SEO, paid media, and organic growth strategies to enhance audience engagement and brand loyalty. My experience managing paid media campaigns across platforms like Facebook Ads and Amazon DSP has allowed me to optimize ROAS through precise audience segmentation and bidding strategies.

In my previous roles, I have demonstrated my ability to enhance marketing effectiveness through consumer insights and strategic analysis. I am adept at leading cross-functional teams to execute initiatives that drive brand growth and maximize marketing ROI, ensuring that my contributions lead to significant improvements in client satisfaction and engagement metrics.

Experience

Work history, roles, and key accomplishments

Commerce Associate

Omnicom Media Group

Jan 2024 - Aug 2024 (7 months)

Managed e-commerce campaigns across multiple platforms, optimizing bidding strategies and media investments to drive sales and maximize ROI. Conducted market analysis and performance tracking, leveraging data insights to refine digital commerce strategies and enhance customer engagement.

Bidding Strategies ROI Optimization Market Analysis Performance Tracking Social Media Marketing Influencer Marketing

Marketing and Social Media Analyst

Accenture

Sep 2021 - Present (3 years 11 months)

Enhanced user experience by refining web interfaces through Adobe Experience Manager and InDesign, ensuring seamless navigation. Improved campaign effectiveness by leading cross-functional team meetings and identifying optimization opportunities through performance analysis.

Adobe Experience Manager InDesign Campaign Optimization Performance Analysis Content Strategy SEO Keyword Research Google Analytics SEMrush

Marketing Assistant

Discovery Channel

Sep 2020 - Present (4 years 11 months)

Ensured seamless campaign execution by building and maintaining strong customer relationships, strengthening brand loyalty and market presence. Drove higher brand engagement by executing targeted social media campaigns and content strategies, including Instagram promotions and ad placements.

Campaign Execution Customer Relationship Management Brand Loyalty Social Media Marketing Content Strategy Event Coordination

Education

Degrees, certifications, and relevant coursework

University of San Francisco

Master of Science, Marketing Intelligence

Currently pursuing a Master of Science in Marketing Intelligence. This program focuses on advanced marketing strategies and data analysis to drive business growth.

Xavierian Pontifical University

Bachelor of Arts, Communications, Emphasis: Marketing & Journalism

Completed a Bachelor of Arts in Communications with an emphasis on Marketing & Journalism. This program provided a strong foundation in communication theories, media practices, and marketing principles.