Brittni Carter

Collaborated with diverse non-profit and political clients to develop targeted email campaigns, utilizing platforms such as Salesforce Marketing Cloud, Hubspot, EveryAction, and ActionKit to effectively reach and engage audiences. Designed and implemented landing pages (Springboard), surveys, and questionnaires (Qualtrix) aligned with outbound email campaigns, optimizing user interaction and data

Oversaw email campaigns during the transition from Securian to The Standard, ensuring smooth communication and brand continuity throughout the change. Utilized HTML and AMPScript to update templates and implement conditional content, enhancing email personalization and engagement, while leveraging Salesforce Marketing Cloud to deploy over 200 campaigns to a wide audience of 470,000+ contacts, achi

Collaborated cross-functionally to maintain website updates and develop fillable PDFs, ensuring seamless user experiences and efficient information dissemination. Played a key role in the migration from Eloqua to Salesforce Marketing Cloud, optimizing marketing automation processes and enhancing campaign effectiveness.

Utilized Workfront to efficiently manage project tasks and deadlines, ensuring timely completion of marketing initiatives. Directed the development of seasonal marketing materials, coordinating with internal teams and external vendors to deliver high-quality assets aligned with campaign objectives.

Supported College Board in crafting digital marketing campaigns for email and SMS, leveraging tools such as Salesforce Marketing Cloud and Litmus to build effective campaigns. Utilized HTML, AMPScript, and other technologies to develop customized solutions supporting critical business functions, while ensuring email quality assurance by adhering to company and regulatory standards.

Provided invaluable support to Ford Motor Company's social media team, conducting in-depth analytical assessments of their Trucks social media accounts to drive strategic decision-making and enhance brand visibility. Leveraged advanced analytics tools such as Curalate and Khoros to extract actionable insights from social media data, optimizing content strategies and audience engagement tactics.

Collaborated in the management of Friday's Email Rewards Program, cultivating partnerships with franchisees and marketing managers to conceptualize and execute impactful email campaigns, leveraging Salesforce Marketing Cloud's Content Builder to deliver 10+ campaigns weekly. Directed a team of email campaign developers, orchestrating strategic planning sessions and ensuring seamless coordination w

Spearheaded management of display ad campaigns for Time Warner Business Class, collaborating closely with sales teams and advertising agencies to develop impactful campaigns and enhance SEO, delivering 2-3 different display campaigns weekly. Utilized Salesforce to manage sales lead analytics, administered email retargeting advertising campaigns, and created SmartSheet spreadsheet schematics to str

Played a pivotal role in community management for Avis Budget Group's recruiting accounts across various social media platforms, proactively monitoring online communities, and promptly responding to posts, questions, and messages. Created compelling flyers, ad images, and other graphic design elements using Adobe Creative Suite, contributing to the development of hundreds of Twitter and Facebook a

Orchestrated global social media presence across diverse platforms, cultivating a combined following of over 200,000 on Facebook and Twitter, fostering community engagement and brand advocacy. Managed online communities with adeptness, addressing inquiries and concerns from Kelly employees, while establishing and enforcing corporate social media governance, and leveraging technical expertise in Ex

Obtained a Master of Arts degree with a focus on Advertising. This program provided advanced knowledge and skills in strategic communication and marketing.

Completed a Bachelor of Arts in Communications with a minor in Advertising. The curriculum covered various aspects of communication theory and practical advertising applications.

Earned a Certificate in Media Communications through an online program. This certification enhanced skills in various media communication techniques and digital platforms.