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Ashruti Srivastava

@ashrutisrivastava

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Paid Social expert | 12+ yrs in marketing | Meta, Pinterest, Snapchat certified | $1.25M+ budget

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic growth.

I am a results-oriented marketing professional with over 12 years of experience driving high-performing campaigns and managing digital marketing operations. My expertise lies in paid social strategy, campaign automation, and performance marketing, with more than 7 years of hands-on experience in marketing operations. I have a proven track record of leading cross-platform campaigns for global brands, optimizing performance through advanced technologies and automation strategies.

In my recent role as a Senior Account Manager at Dentsu International, I led paid social strategies for notable brands such as NEXT UK, Adidas, and Nike, managing quarterly budgets exceeding $1.25M. I am recognized for delivering measurable results, streamlining processes, and aligning marketing initiatives with strategic business objectives. My experience also includes managing digital performance marketing for e-commerce and retail brands, where I handled end-to-end paid campaigns and collaborated with creative teams to ensure messaging alignment with brand goals.

Experience

Work history, roles, and key accomplishments

Senior Account Manager – Paid Social

Dentsu International

Sep 2022 - Jan 2025 (2 years 4 months)

Led paid social strategy for global retail brands, managing media planning, campaign execution, and optimization with quarterly budgets exceeding $1.25M. Delivered campaigns with ROAS up to 60% above targets and collaborated with cross-functional teams for seasonal campaigns.

Paid Social Campaign Optimization Media Planning Budget Management Cross Functional Collaboration Performance Marketing Team Leadership Digital Marketing

Campaign Manager

Growth Scooter

Aug 2021 - Apr 2022 (8 months)

Managed digital performance marketing for e-commerce and retail brands, overseeing end-to-end paid campaigns including planning, setup, monitoring, and reporting. Collaborated with creative teams to ensure brand messaging alignment.

Digital Marketing Campaign Management Performance Marketing Reporting Team Collaboration Digital Paid Campaigns

Marketing Manager

Sterling Developers

May 2017 - Jun 2021 (4 years 1 month)

Led full-funnel marketing across various channels, formulating brand strategies and executing performance-focused campaigns. Directed PR, influencer outreach, and strategic partnerships while mentoring a team of marketers.

Full Funnel Marketing Brand Strategy Performance Marketing PR Mentoring Analytics Strategic Partnerships

Sr. Executive Marketing

JC World

Apr 2015 - Oct 2016 (1 year 6 months)

Contributed to marketing strategies and execution, focusing on campaign performance and analytics. Collaborated with teams to enhance brand visibility and engagement.

Marketing Strategy Analytics Team Collaboration Digital Marketing

Executive Media & Marketing

One Leaf Group

Apr 2014 - Jul 2015 (1 year 3 months)

Supported media and marketing initiatives, focusing on campaign execution and performance tracking. Worked closely with teams to align marketing efforts with business objectives.

Media Planning Campaign Execution Performance Tracking Team Collaboration Marketing Campaigns

Internal & External Communication

Concepts Footwear

Mar 2013 - Mar 2014 (1 year)

Managed internal and external communications, ensuring alignment with brand messaging and marketing strategies. Assisted in enhancing brand visibility through effective communication.

Communication Messaging Strategy Marketing Strategies

Internal & External Communication

Amar Shoes

Feb 2012 - Mar 2013 (1 year 1 month)

Handled internal and external communications, focusing on brand alignment and effective messaging strategies. Contributed to marketing efforts through communication initiatives.

Communication Messaging Strategy Marketing Contribution

Education

Degrees, certifications, and relevant coursework

NIMS University

MBA, Marketing

2015 - 2017

Completed an MBA in Marketing, focusing on advanced marketing strategies, consumer behavior, and brand management.

Punjab Technical University

BBA, Marketing & HR

2009 - 2012

Earned a Bachelor of Business Administration with a specialization in Marketing and Human Resources, covering essential business principles and practices.