Open to opportunities

Saurabh soni

@saurabhsoni

Message

I lead analytics teams that improve customer outcomes, lending decisions, growth, and product performance.

India

Message

What I'm looking for

I'm looking for a leadership role where I can drive advanced analytics, predictive modeling, and AI-powered business solutions that improve customer outcomes, optimize decisions, and create measurable business impact.

I'm leading Analytics at Finbox, delivering product, engineering, customer-success, and fintech-client insights that strengthen credit-risk assessment and lending decisions. I develop propensity and income-estimation models, monitor KPI and model health in real time, and evaluate credit policies using portfolio performance, approval rates, bad rates, and customer cohorts.

Previously, I led Product and Marketing Analytics at Razorpay, where onboarding improvements doubled merchant auto-activation, reduced service volume by 10%, and lead prioritization increased monthly revenue from new merchants by 33%. Across OLX Autos, ZEE5, Kinsane Entertainment, Flipkart, Mu Sigma, and Affine Analytics, I've built teams and analytics frameworks spanning experimentation, customer segmentation, marketing effectiveness, conversion funnels, CLV, dashboards, and growth strategy.

Experience

Work history, roles, and key accomplishments

Current

Data Analytics Manager

Current

Finbox

Nov 2025 - Present (9 months)

Leading the analytics team to deliver data-driven insights for product, engineering, and customer success, developing predictive models for credit risk and lending decisions, and implementing real-time monitoring frameworks.

SQL Python Grafana Redash Clickhouse Slack predictive modeling Credit Risk Data Visualization Monitoring

Senior Manager II – Analytics

Razorpay

Jun 2024 - Jan 2025 (7 months)

Led the Product Analytics team to optimize merchant onboarding, doubling auto-activation rates and reducing service volume by 10%. Directed marketing analytics to evaluate campaign performance and developed frameworks to identify high-value leads, increasing monthly revenue by 33%.

SQL Python Tableau Grafana Mixpanel Google Analytics Firebase CleverTap Customer Segmentation A B Testing Marketing Analytics Product Analytics

Lead – Marketing Analytics

OLX Autos

Dec 2021 - Nov 2023 (1 year 11 months)

Led an 8-member global marketing analytics team, optimizing marketing investments and measuring campaign impact. Designed end-to-end marketing funnel analytics and implemented Marketing Mix Modeling to quantify channel contributions.

SQL Python Tableau Marketing Mix Modeling Funnel Analytics Executive Reporting Campaign Measurement

Associate Director – Customer Analytics

ZEE5

Aug 2020 - Nov 2021 (1 year 3 months)

Improved user-to-viewer conversion by 20% through customer journey analysis and product recommendations. Enhanced CLM campaigns via segmentation, optimized pre-roll ad strategy, and delivered CLV insights to drive acquisition and retention.

SQL Python Tableau Customer Segmentation A B Testing Experimentation Product Analytics CLM

Senior Manager – Marketing & Analytics

Kinsane Entertainment

Nov 2017 - Jul 2020 (2 years 8 months)

Co-led the launch of a Cricket Fantasy web game for ICC Cricket World Cup 2019, managing budgeting, performance reporting, and digital marketing campaigns. Optimized game funnels and conducted A/B testing on creative assets.

SQL Python Tableau A B Testing Digital Marketing Funnel Optimization ASO Budgeting performance reporting

Analytics Consultant

Affine Analytics Pvt. Ltd.

Sep 2015 - Oct 2017 (2 years 1 month)

Provided analytics consulting services, delivering high-impact analytics engagements across multichannel fulfillment, website performance optimization, SKU rationalization, and target physician identification.

SQL Python Tableau Data Analysis Consulting Optimization