Open to opportunities

Nishant Gupta

@nishantgupta3

Message

I turn multi-channel campaign data into measurable ROI and retention gains.

India

Message

What I'm looking for

I'm looking to lead marketing analytics work that connects campaign, CRM, and customer data to clear measurement frameworks, experimentation, actionable insights, and measurable growth.

I've standardized campaign measurement at OYO across 100K+ properties, running 50+ A/B and multivariate tests that improved CTR by 18% and generated $1.2M in incremental revenue. I also built segmentation and churn models that supported targeted retention actions and cut churn by 55%.

Today, at Yes2Growth, I build client-facing dashboards that unite GA4, paid media, and CRM data, automate reliable BigQuery SQL pipelines, and help marketing leaders align on KPIs, performance, and recommendations. My work spans digital, CRM, email, TV, print, audience analytics, and reporting for organizations including Times Internet, Network18, and Southeast Asian FMCG, telecom, and banking clients.

Experience

Work history, roles, and key accomplishments

Current

Analytics & Data Science Consultant

Current

Yes2Growth

Feb 2023 - Present (3 years 6 months)

Build and maintain marketing performance dashboards blending GA4, paid media, and CRM data. Define KPI and measurement frameworks, build automated SQL pipelines in BigQuery, and present performance summaries to client marketing leadership.

GA4 Paid Media CRM SQL BigQuery Dashboarding KPIs Stakeholder Communication

Senior Manager – Data Science / Digital Analytics

OYO

Sep 2019 - Feb 2023 (3 years 5 months)

Standardized performance reporting and KPI tracking across 100K+ properties. Designed and ran 50+ A/B tests, built customer segmentation and churn models, and developed self-service dashboards processing 5M+ events/day.

A B Testing Multivariate Testing Customer Segmentation Churn Modeling Dashboarding SQL BigQuery Statistical Analysis

Senior Analytics Manager

Network18 Media & Investments

Sep 2018 - Aug 2019 (11 months)

Analyzed campaign and channel performance across TV, digital, and print. Built a Marketing Mix Model to evaluate ROI and inform budget allocation, and developed Tableau/BigQuery dashboards for real-time tracking and forecasting.

Marketing Mix Modeling ROI Analysis Tableau BigQuery Forecasting Campaign Analytics

Analytics Manager

Times Internet Ltd

Sep 2015 - Sep 2018 (3 years)

Standardized marketing and audience measurement frameworks across 17+ digital properties. Improved data accuracy by re-architecting GA4/GA360 and server-side tagging, and built 30+ automated dashboards using Python and Looker Studio.

GA4 GA360 Server Side Tagging Python Looker Dashboarding

Senior Analyst & Associate Consultant

iCRM (via DraftFCB)

May 2011 - Jul 2015 (4 years 2 months)

Segmented customer and prospect populations using propensity and segmentation models. Analyzed campaign performance using Adobe Analytics and presented summaries and ROI recommendations to clients across Southeast Asia.

Segmentation Logistic Regression Decision Trees Adobe Analytics Analysis Workspace