Tapas Swain
@tapasswain
Senior Business Analyst leading data analytics, automation, dashboards, and fraud detection for growth.
What I'm looking for
I’m an experienced Senior Business Analyst and Lead Data Analyst with 15+ years in business intelligence, data analytics, and operational excellence. I focus on turning complex requirements into actionable insights that improve performance and decision-making.
At Paytm, I currently lead end-to-end analytics for EDC and Soundbox service portfolios, owning deployment, quality, and activation metrics. I design real-time dashboards, run cohort analysis to identify churn drivers, and support ground teams and business stakeholders with data-backed recommendations.
I’m also known for fraud detection and operational process optimization—building automated reporting that connects service databases with Google Sheets and improving efficiency through SQL and query optimization. Recent wins include cutting Google Apps Script execution time by 70% and reducing manual reporting effort significantly through automation and redesign.
Experience
Work history, roles, and key accomplishments
Own end-to-end analytics for EDC and Soundbox service portfolios, including real-time dashboards, cohort analysis on merchant onboarding quality, and performance/activation metric tracking. Manage service ticket analytics and operations, automate reporting for ground teams, and use data-driven approaches to detect and prevent fraudulent activities.
Business Analyst (Assistant Manager)
Bharti Airtel Limited
Oct 2019 - Mar 2022 (2 years 5 months)
Prepared, analyzed, and redesigned daily and monthly standard reports to reduce manual effort by 112 hours per month, enabling better management decisions. Conducted ad-hoc product analyses and created weekly KPI decks while managing stakeholder requirements.
GTM Analyst (Senior Executive)
Rivigo
Aug 2018 - Oct 2019 (1 year 2 months)
Managed sales-team mapping and remapping to provide access to revenue and goal applications, and published MIS reports with additional data points for informed discussions. Coordinated on digital lead flow, maintained records for off-roll sales associates, and supervised a digital KYC tele-calling team of 10 agents.
Business Analyst (Executive)
Bharti Airtel Limited
Jan 2016 - Jul 2018 (2 years 6 months)
Conducted product awareness campaigns and tracked profitability and usage KPIs for new and existing sites. Performed handset ecosystem and cell-site/customer behavior analytics, including ARPU/AON displacement analysis, and created reports for monthly circle and corporate reviews.
MIS Executive
Spectrum Consultants India Pvt. Ltd
Aug 2013 - Jan 2016 (2 years 5 months)
Created daily and weekly acquisition dashboards for prepaid and postpaid segments and produced decision-making reports using business intelligence tools. Tracked key usage/KPI metrics and generated operational reports supporting channel and trade engagement programs and on-ground sales performance.
MIS Team Leader
3i-Infotech Pvt Ltd
Dec 2009 - Jul 2013 (3 years 7 months)
Coordinated prepaid end-to-end documentation processes (inwarding, audit, scanning, data entry, and warehouse completion) and supported decision-making reports for regional managers. Led a team of 10 executives and 20 regional supervisors and ensured audit and data-entry completion for documentation workflows.
Education
Degrees, certifications, and relevant coursework
Punjab Technical University
Master of Business Administration (MBA), Business Administration
Completed an MBA at Punjab Technical University.
Utkal University
Bachelor's Degree
Earned a Bachelor's degree from Utkal University, Odisha.
Odisha Board
Secondary Education, Secondary Education
Completed secondary education from the Odisha Board.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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