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Tapas SwainTS
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Tapas Swain

@tapasswain

Senior Business Analyst leading data analytics, automation, dashboards, and fraud detection for growth.

India
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What I'm looking for

I want to lead end-to-end analytics that automate reporting, improve dashboards and KPI visibility, and strengthen operational performance—using SQL/Python/BI tools and advanced cohort and anomaly analysis to drive business decisions.

I’m an experienced Senior Business Analyst and Lead Data Analyst with 15+ years in business intelligence, data analytics, and operational excellence. I focus on turning complex requirements into actionable insights that improve performance and decision-making.

At Paytm, I currently lead end-to-end analytics for EDC and Soundbox service portfolios, owning deployment, quality, and activation metrics. I design real-time dashboards, run cohort analysis to identify churn drivers, and support ground teams and business stakeholders with data-backed recommendations.

I’m also known for fraud detection and operational process optimization—building automated reporting that connects service databases with Google Sheets and improving efficiency through SQL and query optimization. Recent wins include cutting Google Apps Script execution time by 70% and reducing manual reporting effort significantly through automation and redesign.

Experience

Work history, roles, and key accomplishments

Paytm logoPA
Current

Senior Manager - Business Analyst

Mar 2022 - Present (4 years 4 months)

Own end-to-end analytics for EDC and Soundbox service portfolios, including real-time dashboards, cohort analysis on merchant onboarding quality, and performance/activation metric tracking. Manage service ticket analytics and operations, automate reporting for ground teams, and use data-driven approaches to detect and prevent fraudulent activities.

Bharti Airtel Limited logoBL

Business Analyst (Assistant Manager)

Bharti Airtel Limited

Oct 2019 - Mar 2022 (2 years 5 months)

Prepared, analyzed, and redesigned daily and monthly standard reports to reduce manual effort by 112 hours per month, enabling better management decisions. Conducted ad-hoc product analyses and created weekly KPI decks while managing stakeholder requirements.

Rivigo logoRI

GTM Analyst (Senior Executive)

Rivigo

Aug 2018 - Oct 2019 (1 year 2 months)

Managed sales-team mapping and remapping to provide access to revenue and goal applications, and published MIS reports with additional data points for informed discussions. Coordinated on digital lead flow, maintained records for off-roll sales associates, and supervised a digital KYC tele-calling team of 10 agents.

Bharti Airtel Limited logoBL

Business Analyst (Executive)

Bharti Airtel Limited

Jan 2016 - Jul 2018 (2 years 6 months)

Conducted product awareness campaigns and tracked profitability and usage KPIs for new and existing sites. Performed handset ecosystem and cell-site/customer behavior analytics, including ARPU/AON displacement analysis, and created reports for monthly circle and corporate reviews.

SL

MIS Executive

Spectrum Consultants India Pvt. Ltd

Aug 2013 - Jan 2016 (2 years 5 months)

Created daily and weekly acquisition dashboards for prepaid and postpaid segments and produced decision-making reports using business intelligence tools. Tracked key usage/KPI metrics and generated operational reports supporting channel and trade engagement programs and on-ground sales performance.

Education

Degrees, certifications, and relevant coursework

Punjab Technical University logoPU

Punjab Technical University

Master of Business Administration (MBA), Business Administration

Completed an MBA at Punjab Technical University.

Utkal University logoUU

Utkal University

Bachelor's Degree

Earned a Bachelor's degree from Utkal University, Odisha.

OB

Odisha Board

Secondary Education, Secondary Education

Completed secondary education from the Odisha Board.

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