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Archana N U

@archananu

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Results-oriented analyst with expertise in data-driven insights.

India

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What I'm looking for

I am looking for a dynamic environment where I can leverage my analytical skills to drive data-driven decisions and contribute to innovative projects.

I am a Senior Analyst with 5 years of experience in translating business goals into actionable data strategies. My proficiency in Python, SQL, and visualization tools like Power BI and Tableau enables me to clean, transform, and analyze data effectively. I have a proven track record of designing scalable algorithms and models that extract meaningful patterns and trends from large datasets, contributing significantly to business decisions.

At MIQ Digital India, I successfully acquired sustainable clients and automated campaign pipelines, improving delivery times and enabling real-time performance tracking. My analytical skills have led to quantifiable impacts, such as an 8% lift in conversions through website-level attribution models. I am passionate about mentoring others in analytics techniques and continuously seek opportunities to grow in the field of data science.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst

Current

MIQ Digital India Pvt Ltd

Dec 2022 - Present (2 years 8 months)

Acquired 3 sustainable clients and transitioned 1 to sustainability via user behavior and website analysis using PySpark & Tableau, contributing to over $11M+ in Q1
Q2 contracts via successful RFPs. Automated campaign pipelines using Databricks, PySpark, and SQL, improving delivery time by 30% and enabling real-time performance tracking for over 10 client accounts.

Pyspark Tableau Databricks SQL Website Analysis User Behavior Analysis Campaign Management Data Automation Mentorship

Data Analyst

Flipkart Internet Pvt Ltd

Oct 2021 - Dec 2022 (1 year 2 months)

Reduced customer churn by 12% through targeted campaigns during 'Sale is Live' and EOSS events, using segmentation and cohort analysis to deliver tailored offers to at-risk users. Decreased checkout-stage bounce rate by 10% through funnel analysis using Adobe Analytics, identifying key drop-off points and collaborating with product teams to simplify the final purchase flow.

Segmentation Cohort Analysis Adobe Analytics Funnel Analysis Regression Models Campaign Analysis

Operations Executive

Infosys Ltd

Nov 2017 - Jul 2019 (1 year 8 months)

Saved Intel $1 million by proactively identifying and addressing critical bugs in key processes, ensuring operational efficiency, and preventing potential financial losses. Utilized SQL to mine and retrieve critical data from client websites, enabling data-driven decision-making and insights.

SQL Data Mining Data Reporting Data Visualization Data Analysis Quality Control Troubleshooting

Education

Degrees, certifications, and relevant coursework

Dayananda Sagar Institutions

MBA, Business Analytics & HR

2019 - 2021

Grade: 8.54 SGPA

Completed a Master of Business Administration with a focus on Business Analytics and HR. Achieved a strong academic performance with an SGPA of 8.54.

Vivekananda College

BSC, Physics, Mathematics & Electronics

2014 - 2017

Grade: 84.3%

Studied Physics, Mathematics, and Electronics, gaining a strong foundation in scientific principles and analytical thinking. Achieved an average of 84.3% in coursework.