Archana N U

Acquired 3 sustainable clients and transitioned 1 to sustainability via user behavior and website analysis using PySpark & Tableau, contributing to over $11M+ in Q1
Q2 contracts via successful RFPs. Automated campaign pipelines using Databricks, PySpark, and SQL, improving delivery time by 30% and enabling real-time performance tracking for over 10 client accounts.

Reduced customer churn by 12% through targeted campaigns during 'Sale is Live' and EOSS events, using segmentation and cohort analysis to deliver tailored offers to at-risk users. Decreased checkout-stage bounce rate by 10% through funnel analysis using Adobe Analytics, identifying key drop-off points and collaborating with product teams to simplify the final purchase flow.

Saved Intel $1 million by proactively identifying and addressing critical bugs in key processes, ensuring operational efficiency, and preventing potential financial losses. Utilized SQL to mine and retrieve critical data from client websites, enabling data-driven decision-making and insights.

Grade: 8.54 SGPA

Completed a Master of Business Administration with a focus on Business Analytics and HR. Achieved a strong academic performance with an SGPA of 8.54.

Grade: 84.3%

Studied Physics, Mathematics, and Electronics, gaining a strong foundation in scientific principles and analytical thinking. Achieved an average of 84.3% in coursework.