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Lakshmikanth Chinnaswamy

@lakshmikanth_c

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Product Analytics professional with expertise in SQL and Python.

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my analytics expertise to drive impactful product decisions and contribute to a data-driven culture.

I am a Product Analytics professional with over 6 years of experience in the FinTech sector, specializing in SQL, Python, and Data Visualization. My journey has been marked by a commitment to driving product growth and enhancing user engagement through data-driven insights. I have a proven track record of influencing product roadmaps and identifying growth opportunities that significantly improve key metrics.

In my current role as Manager of Product Analytics at PhonePe, I lead analytics for a consumer app with over 600 million users. I have successfully designed A/B testing strategies that increased revenue and improved user adoption rates. My expertise in predictive modeling and funnel optimization has enabled me to implement comprehensive tracking and data precision, enhancing the efficiency of experiment analysis. I thrive in collaborative environments, working closely with cross-functional teams to ensure alignment on success metrics and accelerate go-to-market timelines.

Experience

Work history, roles, and key accomplishments

Current

Manager - Product Analytics

Current

PhonePe

Mar 2024 - Present (1 year 3 months)

Led analytics for the PhonePe Consumer App with over 600M users, implementing A/B testing strategies that increased revenue and improved user adoption. Developed dashboards for product funnel performance and collaborated with cross-functional teams to align on success metrics.

SQL Python A B Testing Data Visualization Experimentation Dashboard Development Cross Functional Collaboration User Behavior Analysis Funnel Optimization

Senior Product Analyst - Payments

Razorpay

Aug 2021 - Feb 2024 (2 years 6 months)

Improved payouts success rate and reduced failed transactions significantly through data analysis and optimization. Developed interactive dashboards and conducted root cause analysis for product releases, enhancing data-driven decision-making.

Data Analysis SQL Data Warehousing Looker Root Cause Analysis Transaction Optimization Dashboard Development

Product Analyst - Growth

ClearTax India

Aug 2019 - Jul 2021 (1 year 11 months)

Built a lead scoring model that increased sales conversion rates and enhanced the signup funnel for the GST product. Conducted analyses to identify growth opportunities and ensured data pipeline accuracy.

Lead Scoring Funnel Analysis Customer Retention Data Pipelines Conversion Rate Optimization Cohort Analysis Data Visualization SQL

Business Analyst

Tredence Analytics

Mar 2019 - Jun 2019 (3 months)

Analyzed promo code impact for a Fortune 10 retailer, optimizing pricing strategies that led to increased repeat customers and improved ROI on marketing spend.

Data Analysis Pricing Strategy ROI Customer Retention SQL Data Visualization Business Intelligence Reporting

Education

Degrees, certifications, and relevant coursework

National Institute of Technology Karnataka

Bachelor of Technology, Engineering

2014 - 2018

Completed a Bachelor of Technology, focusing on various engineering principles and practices. Developed strong analytical and technical skills, which laid the foundation for a successful career in product analytics.