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Prateek Kumar

@prateekkumar7

Senior Media Buyer at Traze, growing financial-services acquisition across Sub-Saharan Africa through campaign analysis and optimization.

India

Message

At Traze, I work on client acquisition in the financial-services sector across Sub-Saharan Africa. I build strategic partnerships with Introducing Brokers and CPA partners, and work with Marketing, Compliance, and Product teams to launch and optimize campaigns.

At Octaads Media Pvt. Ltd., I analyzed 10M+ rows using SQL and Python, built Tableau dashboards for product and growth KPIs, and contributed to a 12% uplift in feature adoption through A/B experiments. Across my analytics work, I’ve also automated reports, analyzed funnels and cohorts, and built projects including a Python customer churn model and a Power BI sales dashboard.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Traze

Mar 2026 - Present (7 months)

Spearheaded client acquisition initiatives across the financial services sector in Sub-Saharan Africa, driving market expansion and business growth. Cultivated strategic partnerships with Introducing Brokers and CPA partners to strengthen acquisition channels.

Client Acquisition Performance Marketing Campaign Optimization KPI Analysis Strategic Partnerships Cross Functional Collaboration

Senior Account Manager

Octaads Media Pvt. Ltd.

Jul 2025 - Dec 2025 (5 months)

Analyzed 10M+ rows of structured data using SQL and Python to identify behavioral and revenue-impacting trends. Built executive-ready Tableau dashboards tracking product and growth KPIs including CTR, CR, AOV, and Revenue.

SQL Python Tableau A B Testing Data Analysis Attribution Product Analytics

Senior Account Manager

Mobketing Infotech Pvt. Ltd.

Mar 2024 - Jun 2025 (1 year 3 months)

Built automated analytics reports and dashboards, reducing manual effort by 30%. Conducted funnel, cohort, and conversion analysis to identify drop-offs and optimization opportunities.

SQL Python Tableau Funnel Analysis Cohort Analysis Attribution MMPs DSPs

Account Manager

Vcommission Media Pvt. Ltd.

Jun 2022 - Mar 2024 (1 year 9 months)

Generated detailed performance and revenue reports to improve campaign delivery quality. Resolved publisher analytics issues and data discrepancies in coordination with internal teams.

performance reporting Revenue Analysis Discrepancy resolution Tracking Panels

MIS Executive

Policybazaar

Jul 2019 - Mar 2020 (8 months)

Managed LMS dashboards tracking lead booking, sales performance, and last-status metrics using Sisense. Prepared MIS reports for senior management and analyzed affiliate campaign data for weekly performance summaries.

Sisense MIS Reporting Dashboard Management Affiliate performance monitoring