Open to opportunities

Saurabh kumar

@saurabhkumar16

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I’m a Performance Marketing Expert scaling lead-gen with Meta, Google, and CRO.

India

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What I'm looking for

I’m looking for a performance marketing role where I can scale Meta/Google/Performance Max, run CRO with A/B testing and retargeting, and partner with Sales/CRM to grow qualified leads and ROI.

I’m a Performance Marketing Expert with 7+ years of experience driving measurable growth through Meta Ads, Google Ads, Performance Max, LinkedIn Marketing, Email Marketing, and Marketing Automation. I focus on lead generation, demand generation, and conversion performance that can be tracked end-to-end.

Across automotive, B2B, events, and e-commerce, I’ve generated 10,000+ qualified leads, reduced CPL by 30%, and improved conversion rates by 30%. I bring a CRO mindset—using audience segmentation, retargeting, A/B testing, and campaign optimization to improve results continuously.

I also enjoy collaborating closely with Sales and CRM teams to improve lead nurturing and revenue generation. From LinkedIn outreach and email performance (open rates 18% to 34%) to YouTube and social growth, I turn campaign insights into action and deliver performance reporting to senior management.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Himgiri Group

Oct 2024 - Nov 2025 (1 year 1 month)

Managed and optimized Meta Ads, Google Ads, and Performance Max campaigns to drive qualified automotive leads and maximize ROI. Reduced CPL through audience segmentation, retargeting, and campaign optimization, and presented performance insights to senior management.

Meta Ads Google Ads Performance Max Audience Segmentation Retargeting Campaign Optimization Remarketing Budget Management KPI Tracking Lead Nurturing

Social Media Manager

Assist4you

Sep 2022 - Sep 2024 (2 years)

Generated 1,200+ qualified B2B leads via LinkedIn outreach, email marketing, and marketing automation. Improved email performance and optimized Meta Ads through targeting, retargeting, and A/B testing, while leading a social media team.

Email Marketing Marketing Automation Meta Ads Retargeting A B Testing YouTube SEO Content Strategy Lead Generation Team Leadership

Social Media Executive

SEO Discovery

Sep 2019 - Sep 2022 (3 years)

Managed social media marketing across Facebook, Instagram, LinkedIn, and YouTube, executing organic and paid campaigns to increase reach, engagement, and lead generation. Conducted competitor research and built LinkedIn personal branding strategies for B2B lead generation.

Facebook Instagram LinkedIn YouTube Organic Social Paid Social Lead Generation Competitor Research Personal Branding

Performance Marketing Executive

Netforth Tech

Feb 2019 - Sep 2019 (7 months)

Generated B2B leads through LinkedIn marketing, email outreach, and marketing automation. Planned and optimized Google Ads campaigns using keyword research, A/B testing, and conversion tracking, and managed GoodFirms and Clutch profiles to improve visibility.

LinkedIn marketing Marketing Automation Google Ads Keyword Research A B Testing Conversion Tracking Clutch Profile Management

Email Marketing Executive

Hatch Hives

Aug 2018 - Feb 2019 (6 months)

Executed email marketing campaigns using Mailchimp and Klaviyo and monitored performance metrics including open rates, CTR, conversions, and bounce rates. Managed end-to-end dropshipping operations through AliExpress.

Mailchimp Klaviyo Email Marketing CTR Conversion Tracking Dropshipping Aliexpress