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Suraj Karmakar

@surajkarmakar

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Performance marketing manager driving lead generation and ROI with Google & Meta ads.

India

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What I'm looking for

I seek a data-driven marketing role where I can scale paid acquisition, optimize funnels end-to-end, collaborate with sales, and lead a high-performing team to improve ROI.

I am a performance marketing manager with six years of experience specializing in Google and Meta advertising, funnel optimization, and conversion tracking. I have managed high-budget campaigns (₹70-80L/month), reduced CPL by 30%, doubled lead generation in roles across real estate and education, and implemented SEO and video strategies that increased organic traffic and campaign ROI.

I collaborate closely with sales teams to improve site visit and booking ratios, lead cross-functional marketing teams, and leverage tools like GA4, Google Tag Manager, HubSpot, SEMrush, and A/B testing to deliver measurable results. I prioritize data-driven optimization, scalable ad structures, and building end-to-end lead funnels from ad creative to CRM integration.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Star Estate Group

Jul 2025 - Present (6 months)

Managed ₹70-80L monthly Google and Meta ad budgets for real estate vertical, doubling qualified leads while reducing cost-per-lead by 30% and improving campaign ROI.

Google Ads Meta Ads Budget Management Funnel Optimization CRO Conversion Tracking Audience Targeting A B Testing

Digital Marketing Manager

Proptimes

Nov 2023 - Jul 2025 (1 year 8 months)

Scaled Google and Meta campaigns for real estate channel partner, streamlining budgets to reduce costs and improve conversions while supervising the marketing team.

Google Ads Meta Ads Team Leadership GA4 Google Tag Manager

Digital Marketing Manager

Learning Lab Research Institute

Mar 2023 - Nov 2023 (8 months)

Led digital marketing for an educational institute, increasing lead generation by 25% via Meta Ads and managing website and social content to support campaigns.

Meta Ads Content Management Video Marketing SEO Social Media HubSpot Google Sheets

Social Media Manager

AADME

Apr 2021 - Mar 2023 (1 year 11 months)

Managed social media and content for an agency, developed landing pages and blogs, executed YouTube and Facebook ad campaigns and improved SEO through backlinking.