Open to opportunities

Shraddha Rawool

@shraddharawool

Message

I build measurable B2B acquisition funnels, automation workflows, and SEO growth strategies.

India

Message

What I'm looking for

I'm looking to drive measurable B2B growth through paid acquisition, SEO, marketing automation, analytics, and conversion optimization while collaborating across marketing, sales, content, and website teams.

I'm currently optimizing B2B lead-generation campaigns at IDfy across Google Ads and LinkedIn Ads, while owning SEO initiatives for Privy and other business initiatives. I've reduced CPL by 75%, generated 70+ qualified B2B leads per month, and managed a ₹3.6L+ monthly marketing budget.

I build HubSpot marketing automation, email nurturing workflows, and reliable measurement infrastructure using GA4, Google Tag Manager, UTM tracking, and conversion tracking. I also analyze user journeys, identify funnel bottlenecks, and support website maintenance and optimization.

My experience spans digital content, email marketing, CRM enablement, paid media, affiliate marketing, and B2B growth. I bring a data-driven approach to connecting acquisition, organic growth, automation, and sales workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Executive

Current

IDfy

Aug 2025 - Present (1 year)

Manage and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation, focusing on acquisition efficiency and campaign performance. Own SEO strategy and execution, including keyword research, content strategy, on-page optimization, and organic growth initiatives for Privy and other business initiatives.