Swati Singh
@swatisingh11
Performance Marketing Specialist crafting data-led campaigns to maximize ROAS, leads, and brand growth.
IndiaWhat I'm looking for
I’m a results-driven Performance Marketing Specialist with 3+ years of hands-on experience building and scaling data-led digital marketing strategies. Certified in Digital Media Strategies and Social Media Analytics, I focus on paid media, lead generation, and full-funnel campaign management that drives measurable ROI.
I’ve managed end-to-end Google Ads and Meta Ads campaigns, continuously optimizing ROAS and tracking CAC to improve cost efficiency. Using consumer behaviour research, competitor analysis, and performance monitoring in Google Analytics and Meta Business Suite, I deliver weekly optimization reports and data-backed adjustments to targeting, bidding, and creatives.
Beyond paid media, I’ve led multi-platform lead generation work using audience segmentation and retargeting with Meta Pixel and Google Tag Manager, and I’ve built client-facing performance dashboards for clear stakeholder updates. Earlier roles in advertising management and social media writing/management strengthened my ability to align messaging, content calendars, and campaign execution—always with strong client communication and performance reporting.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Evolvan Info Solutions Pvt. Ltd.
Feb 2023 - Jul 2024 (1 year 5 months)
Ran end-to-end Google Ads and Meta Ads campaigns, optimising ROAS and tracking CAC to improve cost efficiency. Produced weekly performance reports using Google Analytics and Meta Business Suite and managed Instagram/Facebook/LinkedIn content calendars aligned to client goals.
Digital Marketing Executive
Tekki Web Solutions Pvt. Ltd.
May 2022 - Nov 2023 (1 year 6 months)
Led multi-platform lead generation campaigns across Facebook, Instagram, and Google, monitoring ROAS and CAC to improve cost efficiency. Built audience segmentation and retargeting using MetaPixel and Google Tag Manager and created client-facing performance dashboards for stakeholders.
Social Media Writer
eSage IT Services Pvt. Ltd.
May 2021 - Mar 2022 (10 months)
Wrote social media post captions, ad copy, and web content aligned with each client's brand voice. Researched trending topics, hashtags, and platform algorithms to maximise organic reach and audience engagement across multiple brand accounts.
Advertising Manager
WePitch
May 2020 - May 2021 (1 year)
Managed advertising campaigns for the platform, handling ad placement strategy, creative briefing, and budget allocation to maximise reach and brand visibility. Analysed ROAS and CAC to iterate on campaign strategy and coordinated with content and product teams on messaging alignment.
Social Media Manager
eShiksa Technology Services Pvt. Ltd.
Feb 2021 - Apr 2021 (2 months)
Managed social media accounts and maintained a content calendar to ensure consistent brand messaging and timely publishing. Monitored post performance and engagement metrics and adjusted content strategy based on what generated the highest interaction rates.
Education
Degrees, certifications, and relevant coursework
University of Rajasthan
Master of Arts, Economics
2018 - 2020
Completed a Master of Arts degree in Economics at the University of Rajasthan in Jaipur from 2018 to 2020.
University of Rajasthan
Bachelor of Commerce, Business Administration & Management
2015 - 2018
Completed a Bachelor of Commerce degree with a focus on Business Administration & Management at the University of Rajasthan in Jaipur from 2015 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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