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Sasidhar Swaminathan

@sasidhars

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Product manager driving acquisition, activation, and growth through data-led experimentation.

India

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What I'm looking for

I seek a product role where I can lead data-driven experimentation, optimize UX and funnels, collaborate cross-functionally, and drive measurable acquisition and activation growth.

I am a product professional with 5+ years of experience improving digital product experiences through experimentation, user behavior analysis, and UX optimization. I hold an MBA from IIM Bangalore and have driven product-led growth for Adobe Express across global markets including the US, UK, Japan, and India.

At Adobe, I improved activation and conversion through multivariate personalization, geo-routing, and localized redesigns, generating measurable revenue and referral growth while scaling adoption in India from 100K to 250K MAU. I led cross-functional experimentation roadmaps, presented insights in 75+ executive reviews, and built frameworks to increase funnel visibility for 40+ leaders.

Earlier, I built and scaled digital learning products at an ed-tech startup, launching revenue-generating test-series and an SEO-driven content strategy that grew organic reach and YouTube audience. I combine product strategy, analytics, and UX optimization to deliver measurable user and business impact.

Experience

Work history, roles, and key accomplishments

Product Manager

Adobe

May 2022 - Sep 2025 (3 years 4 months)

Led acquisition, activation, and monetization initiatives for Adobe Express across global markets, increasing India MAU from 100K to 250K and generating $55K GNARR per quarter via targeted personalization experiments.

Product Led Growth Experimentation Adobe Analytics ContentSquare A B Testing Localization Funnel Analysis Stakeholder Management

Digital Marketing Analyst Intern

Adobe

Apr 2021 - Jun 2021 (2 months)

Diagnosed Adobe Express activation bottlenecks and developed 12 data-backed product growth proposals by mapping the end-to-end funnel from SEO landing pages to editor exports.

Funnel Analysis SEO Experimentation Adobe Analytics Conversion Prioritization Competitive Benchmarking Product Recommendations

Head of Content

Fermat Education

Jul 2018 - Jun 2020 (1 year 11 months)

Built and launched a digital test-series product generating ₹10.68L and 150+ paid users, scaled content to 100K+ YouTube subscribers, and increased lead generation by 15% through SEO-driven content and on-site chat.

Content Strategy SEO Product Launch Analytics

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Bangalore

Master of Business Administration, Business / Management

2020 - 2022

Completed an MBA focused on management and product strategy, with experience applying product-led growth and UX optimization in professional projects.

Sri Shanmugha College of Engineering and Technology

Bachelor of Engineering, Civil Engineering

2014 - 2018

Completed a Bachelor of Engineering in Civil Engineering, providing a technical engineering foundation prior to transitioning to product and digital learning roles.