Manali Sogani
@manalisogani
Product-led growth strategist driving data-informed user and operational improvements.
What I'm looking for
I am a product-led growth strategist with 3+ years of experience driving operations, strategy, and customer experience at startups and edtech organisations. I translate complex user insights into data-driven growth strategies, have led cross-functional teams to improve conversion and retention, and launched initiatives that scaled acquisition while optimising CAC.
My background combines MSc Management training with hands-on product analytics and operations: from improving chat conversions and WABA journeys to directing international program launches and building React/SQL retail tooling. I prioritise first-principles thinking, measurable experimentation, and clear SOPs to deliver sustained growth and strong learner/customer outcomes.
Experience
Work history, roles, and key accomplishments
Business Intern, Founder’s Office
Traya Health
Jun 2025 - Sep 2025 (3 months)
Executed product-led acquisition experiments and growth dashboards yielding ~10% uplift in lead-to-customer conversion; improved chat lead conversion from 28% to 35% (~300 incremental monthly orders) and optimized WABA journeys to drive ~17% CTR uplift across 450K+ leads.
Sr Strategy Associate
upGrad
Jul 2021 - Oct 2022 (1 year 3 months)
Directed end-to-end launch of an international MBA program achieving ~4.6/5 CSAT and upskilled 1,800+ learners; led a 15+ member cross-functional team and optimized SOPs to reduce go-to-market cycle time by 15%.
Strategy Associate
upGrad
Nov 2019 - Jul 2021 (1 year 8 months)
Analyzed ticketing and feedback data to reduce user churn by 65% via multilingual content rollout and drove 85% course completion and 20% NPS growth through optimized content formats and delivery.
Education
Degrees, certifications, and relevant coursework
HEC Paris
Exchange Program, Data Science & AI
2024 - 2024
Grade: Distinction
Exchange term in Data Science & AI, completed with Distinction during Apr 2024 to May 2024.
Warwick Business School
Master of Science, Management
2023 - 2024
Grade: Merit
Completed an MSc Management with Merit focusing on management, strategy, and operations from Sept 2023 to Sept 2024.
Jai Hind College
Bachelor of Arts, Arts
2017 - 2020
Grade: A
Completed a Bachelor of Arts degree with an A grade from June 2017 to April 2020.
Sri Satya Sai Vidya Vihar
12th Boards, Higher Secondary
2016 - 2017
Grade: 95%
Completed 12th board examinations scoring 95% during Apr 2016 to Apr 2017.
Availability
Location
Authorized to work in
Job categories
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