Open to opportunities

Manali Sogani

@manalisogani

Message

Product-led growth strategist driving data-informed user and operational improvements.

India

Message

What I'm looking for

I seek a product- or growth-focused role at a mission-driven company where I can run experiments, optimise funnels, lead cross-functional teams, and scale customer acquisition and retention.

I am a product-led growth strategist with 3+ years of experience driving operations, strategy, and customer experience at startups and edtech organisations. I translate complex user insights into data-driven growth strategies, have led cross-functional teams to improve conversion and retention, and launched initiatives that scaled acquisition while optimising CAC.

My background combines MSc Management training with hands-on product analytics and operations: from improving chat conversions and WABA journeys to directing international program launches and building React/SQL retail tooling. I prioritise first-principles thinking, measurable experimentation, and clear SOPs to deliver sustained growth and strong learner/customer outcomes.

Experience

Work history, roles, and key accomplishments

Business Intern, Founder’s Office

Traya Health

Jun 2025 - Sep 2025 (3 months)

Executed product-led acquisition experiments and growth dashboards yielding ~10% uplift in lead-to-customer conversion; improved chat lead conversion from 28% to 35% (~300 incremental monthly orders) and optimized WABA journeys to drive ~17% CTR uplift across 450K+ leads.

WABA Journey Design A B Testing Dashboarding

Sr Strategy Associate

upGrad

Jul 2021 - Oct 2022 (1 year 3 months)

Directed end-to-end launch of an international MBA program achieving ~4.6/5 CSAT and upskilled 1,800+ learners; led a 15+ member cross-functional team and optimized SOPs to reduce go-to-market cycle time by 15%.

Go To Market Planning CSAT Stakeholder Management Agile

Strategy Associate

upGrad

Nov 2019 - Jul 2021 (1 year 8 months)

Analyzed ticketing and feedback data to reduce user churn by 65% via multilingual content rollout and drove 85% course completion and 20% NPS growth through optimized content formats and delivery.

Product Analytics Operations & Strategy Content Strategy NPS Data Driven Decision Making Process Design Stakeholder Management