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Manali Sogani

@manalisogani

Product-led growth strategist driving data-informed user and operational improvements.

India
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What I'm looking for

I seek a product- or growth-focused role at a mission-driven company where I can run experiments, optimise funnels, lead cross-functional teams, and scale customer acquisition and retention.

I am a product-led growth strategist with 3+ years of experience driving operations, strategy, and customer experience at startups and edtech organisations. I translate complex user insights into data-driven growth strategies, have led cross-functional teams to improve conversion and retention, and launched initiatives that scaled acquisition while optimising CAC.

My background combines MSc Management training with hands-on product analytics and operations: from improving chat conversions and WABA journeys to directing international program launches and building React/SQL retail tooling. I prioritise first-principles thinking, measurable experimentation, and clear SOPs to deliver sustained growth and strong learner/customer outcomes.

Experience

Work history, roles, and key accomplishments

TH

Business Intern, Founder’s Office

Traya Health

Jun 2025 - Sep 2025 (3 months)

Executed product-led acquisition experiments and growth dashboards yielding ~10% uplift in lead-to-customer conversion; improved chat lead conversion from 28% to 35% (~300 incremental monthly orders) and optimized WABA journeys to drive ~17% CTR uplift across 450K+ leads.

UP

Sr Strategy Associate

upGrad

Jul 2021 - Oct 2022 (1 year 3 months)

Directed end-to-end launch of an international MBA program achieving ~4.6/5 CSAT and upskilled 1,800+ learners; led a 15+ member cross-functional team and optimized SOPs to reduce go-to-market cycle time by 15%.

Education

Degrees, certifications, and relevant coursework

HEC Paris logoHP

HEC Paris

Exchange Program, Data Science & AI

2024 - 2024

Grade: Distinction

Exchange term in Data Science & AI, completed with Distinction during Apr 2024 to May 2024.

Warwick Business School logoWS

Warwick Business School

Master of Science, Management

2023 - 2024

Grade: Merit

Completed an MSc Management with Merit focusing on management, strategy, and operations from Sept 2023 to Sept 2024.

JC

Jai Hind College

Bachelor of Arts, Arts

2017 - 2020

Grade: A

Completed a Bachelor of Arts degree with an A grade from June 2017 to April 2020.

SV

Sri Satya Sai Vidya Vihar

12th Boards, Higher Secondary

2016 - 2017

Grade: 95%

Completed 12th board examinations scoring 95% during Apr 2016 to Apr 2017.

Tech stack

Software and tools used professionally

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Manali Sogani - Business Intern, Founder’s Office - Traya Health | Himalayas