PKPrishita Kalra
@prishitakalra
Driven Product & Growth Strategist with SaaS expertise.
IndiaWhat I'm looking for
I am a driven Product & Growth Strategist with over 3 years of experience in owning go-to-market initiatives, product positioning, and customer insights within high-velocity SaaS startups. My proven ability to collaborate cross-functionally with engineers, designers, and leadership teams has enabled me to drive user adoption, solve critical customer problems, and deliver on key objectives.
At FlytBase Labs, I led multiple global SaaS product launches, significantly boosting feature adoption and engagement rates. My strategic approach to building buyer personas and optimizing sales enablement content has resulted in measurable improvements in conversion rates and competitive win rates. I thrive in fast-paced environments, leveraging data-driven insights to inform decision-making and enhance customer engagement.
With a strong foundation in Agile project management and a focus on product-led growth, I am passionate about creating impactful strategies that drive business success. My experience managing cross-functional teams and executing multi-channel campaigns has equipped me with the skills necessary to excel in dynamic settings.
Experience
Work history, roles, and key accomplishments
Marketing Account Manager
FlytBase Labs
Mar 2023 - Present (2 years 3 months)
Led global SaaS product launches, owning complete GTM strategy from positioning and messaging to post-launch enablement, driving a 25% boost in feature adoption, 30% growth in engagement, and a 24% increase in net retention rates. Built detailed buyer personas through 15+ stakeholder interviews, leveraging JTBD frameworks and segmentation to personalize messaging; improved email CTR by 18%, demo-t
Marketing Account Manager
FlytBase Labs
Mar 2023 - Present (2 years 3 months)
Led global SaaS product launches, owning complete GTM strategy from positioning and messaging to post-launch enablement, driving a 25% boost in feature adoption, 30% growth in engagement, and a 24% increase in net retention rates. Built detailed buyer personas through 15+ stakeholder interviews, leveraging JTBD frameworks and segmentation to personalize messaging; improved email CTR by 18%, demo-t
Social Media Manager
Social Media Company
Oct 2022 - Present (2 years 8 months)
Grew the audience by 5,000 followers organically in 70 days through targeted content and engagement strategies. Increased revenue by USD 10,000 over 90 days by implementing effective monetization tactics.
Social Media Manager
Social Media Manager
Oct 2022 - Present (2 years 8 months)
Grew the audience by 5,000 followers organically in 70 days through targeted content and engagement strategies. Increased revenue by USD 10,000 over 90 days by implementing effective monetization tactics.
Project Management Intern
Accenture
May 2022 - Present (3 years 1 month)
Completed a 5-month virtual internship, delivering 4 projects ahead of schedule. Created presentations and devised strategies for project proposals, demonstrating strong analytical and communication skills.
Project Management Intern
Accenture
May 2022 - Present (3 years 1 month)
Completed a 5-month virtual internship, delivering 4 projects ahead of schedule. Created presentations and devised strategies for project proposals, demonstrating strong analytical and communication skills.
Sales and Marketing Intern
EveryFin
Dec 2020 - Present (4 years 6 months)
Managed the company's online presence and designed marketing pitches, resulting in 30 new newsletter subscriptions. Organized and led a group talk session for finance students, demonstrating leadership and communication skills.
Sales and Marketing Intern
EveryFin
Dec 2020 - Present (4 years 6 months)
Managed the company's online presence and designed marketing pitches, resulting in 30 new newsletter subscriptions. Organized and led a group talk session for finance students, demonstrating leadership and communication skills.
Education
Degrees, certifications, and relevant coursework
Maharashtra Institute of Technology
Bachelor of Business Administration, Business Administration
Pursued a Bachelor of Business Administration, gaining foundational knowledge in business principles, management, and administration. Developed skills in strategic planning and organizational leadership.
Swaraj India Public School
Higher Secondary Education, General Studies
Completed higher secondary education, focusing on a broad curriculum to prepare for further studies. Developed foundational academic skills and participated in various school activities.
Availability
Location
IndiaAuthorized to work in
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