Prishita KalraPK
Open to opportunities

Prishita Kalra

@prishitakalra

Driven Product & Growth Strategist with SaaS expertise.

India

What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in a dynamic environment.

I am a driven Product & Growth Strategist with over 3 years of experience in owning go-to-market initiatives, product positioning, and customer insights within high-velocity SaaS startups. My proven ability to collaborate cross-functionally with engineers, designers, and leadership teams has enabled me to drive user adoption, solve critical customer problems, and deliver on key objectives.

At FlytBase Labs, I led multiple global SaaS product launches, significantly boosting feature adoption and engagement rates. My strategic approach to building buyer personas and optimizing sales enablement content has resulted in measurable improvements in conversion rates and competitive win rates. I thrive in fast-paced environments, leveraging data-driven insights to inform decision-making and enhance customer engagement.

With a strong foundation in Agile project management and a focus on product-led growth, I am passionate about creating impactful strategies that drive business success. My experience managing cross-functional teams and executing multi-channel campaigns has equipped me with the skills necessary to excel in dynamic settings.

Experience

Work history, roles, and key accomplishments

FL
Current

Marketing Account Manager

FlytBase Labs

Mar 2023 - Present (2 years 3 months)

Led global SaaS product launches, owning complete GTM strategy from positioning and messaging to post-launch enablement, driving a 25% boost in feature adoption, 30% growth in engagement, and a 24% increase in net retention rates. Built detailed buyer personas through 15+ stakeholder interviews, leveraging JTBD frameworks and segmentation to personalize messaging; improved email CTR by 18%, demo-t

FL
Current

Marketing Account Manager

FlytBase Labs

Mar 2023 - Present (2 years 3 months)

Led global SaaS product launches, owning complete GTM strategy from positioning and messaging to post-launch enablement, driving a 25% boost in feature adoption, 30% growth in engagement, and a 24% increase in net retention rates. Built detailed buyer personas through 15+ stakeholder interviews, leveraging JTBD frameworks and segmentation to personalize messaging; improved email CTR by 18%, demo-t

SC

Social Media Manager

Social Media Company

Oct 2022 - Present (2 years 8 months)

Grew the audience by 5,000 followers organically in 70 days through targeted content and engagement strategies. Increased revenue by USD 10,000 over 90 days by implementing effective monetization tactics.

SM

Social Media Manager

Social Media Manager

Oct 2022 - Present (2 years 8 months)

Grew the audience by 5,000 followers organically in 70 days through targeted content and engagement strategies. Increased revenue by USD 10,000 over 90 days by implementing effective monetization tactics.

EV

Sales and Marketing Intern

EveryFin

Dec 2020 - Present (4 years 6 months)

Managed the company's online presence and designed marketing pitches, resulting in 30 new newsletter subscriptions. Organized and led a group talk session for finance students, demonstrating leadership and communication skills.

EV

Sales and Marketing Intern

EveryFin

Dec 2020 - Present (4 years 6 months)

Managed the company's online presence and designed marketing pitches, resulting in 30 new newsletter subscriptions. Organized and led a group talk session for finance students, demonstrating leadership and communication skills.

Education

Degrees, certifications, and relevant coursework

MT

Maharashtra Institute of Technology

Bachelor of Business Administration, Business Administration

Pursued a Bachelor of Business Administration, gaining foundational knowledge in business principles, management, and administration. Developed skills in strategic planning and organizational leadership.

SS

Swaraj India Public School

Higher Secondary Education, General Studies

Completed higher secondary education, focusing on a broad curriculum to prepare for further studies. Developed foundational academic skills and participated in various school activities.

Tech stack

Software and tools used professionally

Interested in hiring Prishita?

You can contact Prishita and 90k+ other talented remote workers on Himalayas.

Message Prishita

People also viewed

View all talent

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan
Prishita Kalra - Marketing Account Manager - FlytBase Labs | Himalayas