ARAnjali Rana
@anjalirana
Growth and product expert with a focus on e-commerce strategies.
IndiaWhat I'm looking for
I am a Growth and Product Expert with over 5.5 years of experience in driving e-commerce growth strategies and optimizing user journeys. My passion lies in creating impactful bottom-line growth through innovative product roadmaps and experiment designs. I have successfully led cross-functional teams to implement OKRs and enhance experiment velocity, resulting in significant improvements in conversion rates and customer retention.
Throughout my career, I have launched and scaled multiple DTC e-commerce stores, utilizing no-code stacks to reduce concept-to-PMF time significantly. My achievements include quadrupling retention revenue in just six months and driving a remarkable 830% month-over-month subscriber growth at Eicher Goodearth. I thrive in dynamic environments where I can leverage data-driven insights to create personalized user experiences and optimize marketing strategies.
Experience
Work history, roles, and key accomplishments
Growth Product Manager
Mahina
Drove 830% MoM subscriber growth through consumer-led website A/B experiments and AI-powered personalization. Scaled revenue 100x (₹40k to ₹4M per month) while lifting CVR from 0.8% to 3.4% within 10 months of launch. Grew monthly repeat sales share from 5% to 15%, with returning customers now contributing 55% of total monthly revenue.
Growth Lead
Leaf Studios
Managed website and rapid CRO/UX sprints that tightened checkout flow and lifted CVR to 4.8% from 0.4%. Drove partnership growth, tracking and optimizing key levers, traffic, CAC, repeat rate, abandoned carts, and checkouts while holding ROI above 4x. Opened 35 new channel partnerships driving 20% QoQ revenue lift and introduced SEO-driven content strategy that delivered incremental organic visito
Growth Product Manager
Anveshan Farm Tech
Mapped user journey friction points, built automated post-purchase and win-back flows boosting retention by 44% and AOV by 142% in six months. Executed CRO power plays, heat-map insights, and rapid A/B sprints, doubling checkout CVR while holding a 4x blended ROI. Shipped high-converting modules (bundle builder, product quiz, sticky cart) via no-code stacks, turning clicks into cash, and leveraged
Growth & Product
Athlab, Nutrabay
Launched DTC spin-off from concept to PMF in 90 days, hitting 1K+ orders/month in Q1. Built 7-touchpoint funnel, referral/loyalty, affiliate, and CRM engines, documenting PRDs and sprint retros, improving launch velocity by 50%. Integrated MoEngage and Clevertap, automating cross-channel campaigns while maintaining first-purchase CVR at 1.5%.
Management Trainee
Godrej & Boyce
Led an SEO project achieving 500% organic traffic growth in 7 months and generated 313 leads via MyGate & Adda. Initiated 50 cold outreach calls daily to acquire 51 builder-focused B2B partnerships in 3 months, fueling early-stage growth.
Education
Degrees, certifications, and relevant coursework
University School of Management Studies (GGSIPU)
MBA, Marketing
Focused on Marketing principles and strategies. Gained expertise in market analysis, consumer behavior, and brand management.
University of Delhi
B.Sc., Computer Science
Studied core concepts of Computer Science. Developed foundational knowledge in programming, data structures, and algorithms.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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