SKSarthak Kharbanda
@sarthakkharbanda
Digital marketing professional with expertise in performance marketing strategies.
IndiaWhat I'm looking for
With 5 years of professional experience in digital marketing, I have honed my skills in performance marketing, programmatic advertising, and marketing analytics. My journey began with a degree in Business Administration, which laid the foundation for my expertise in data-driven strategies. Currently, I serve as an Associate Manager at Publicis Global Delivery, where I manage end-to-end marketing campaigns and lead a team to optimize campaign performance.
Throughout my career, I have successfully executed nationwide marketing campaigns for major clients, including Lowes, enhancing brand visibility and driving consumer engagement. My analytical skills allow me to monitor key performance metrics and make real-time adjustments to achieve campaign objectives. I am passionate about leveraging data to uncover optimization opportunities and ensure greater ROI for my clients.
In addition to my technical skills in tools like DV360, Google Ads, and PowerBi, I thrive in collaborative environments where I can contribute to cross-functional teams. I am eager to bring my expertise in digital marketing and analytics to a forward-thinking organization that values innovation and data-driven decision-making.
Experience
Work history, roles, and key accomplishments
Associate Manager - Media Performance
Publicis Global Delivery
Dec 2023 - Present (1 year 6 months)
Managed end-to-end marketing campaigns focused on Programmatic Advertising, utilizing DV360 and The Trade Desk. Developed comprehensive strategies to drive engagement and conversions, monitored campaign performance metrics, and analyzed ROAS for optimization. Led a team and negotiated deals with publishers for successful campaign launches.
Senior Associate - Paid Media Buyer
BrandMuscle
Jan 2022 - Jan 2024 (2 years)
Led marketing campaigns specializing in PPC and Programmatic Advertising, managing multichannel campaigns for international clients. Executed campaigns using various tools and utilized analytics for actionable insights, significantly boosting conversions and optimizing performance.
Audit Analyst
KPMG India
Jan 2021 - Sep 2021 (8 months)
Conducted financial statement audits and evaluated internal controls for marketing industry clients. Specialized in risk assessment and audit procedure design, providing recommendations for compliance and improvement.
Associate
Flexing It
Aug 2019 - Jan 2021 (1 year 5 months)
Served as a key account manager for enterprise clients, connecting them with industry specialists. Supported digital marketing activities, enhanced data management efficiency using SQL, and created compelling presentations using PowerBI.
Education
Degrees, certifications, and relevant coursework
SLSymbiosis Distance Learning
Post Graduation in Business Administration, Business Administration
2023 -
Pursuing a Post Graduation in Business Administration, enhancing knowledge in advanced business concepts and digital marketing.
Vivekananda Institute of Professional Studies
Bachelor of Business Administration, Business Administration
2016 - 2019
Completed a Bachelor of Business Administration with a focus on various aspects of business management and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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