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@salonigupta1
Dynamic Programmatic Advertising Specialist with a passion for results.
I am a dynamic and results-driven Programmatic Advertising Specialist with over 3 years of agency experience managing end-to-end omnichannel campaigns. My expertise lies in campaign setup and optimization across various platforms, including DV360, The Trade Desk, and Amazon DSP. I have a proven track record of exceeding ROI targets through data-led decisions and innovative strategies, which has allowed me to thrive in a global environment.
At Publicis Groupe, I currently lead the strategy and optimization for Verizon's programmatic campaigns, managing significant monthly investments and collaborating with global teams. My analytical skills enable me to automate reporting processes and deliver actionable insights, while my passion for mentorship has led me to train over 12 team members, fostering a culture of collaboration and excellence.
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Work history, roles, and key accomplishments
Publicis Groupe
Feb 2024 - Present (1 year 9 months)
Led end-to-end strategy, activation, and optimization for Verizon's programmatic campaigns on DV360, Amazon DSP, and TTD. Developed campaign strategies and implemented advanced bid strategies for improved ROI.
Publicis Groupe
Jul 2022 - Present (3 years 4 months)
Executed cross-channel campaigns for Marriott, Toyota, Starbucks, and Pizza Hut. Delivered QBRs and data-driven insights to optimize performance.
Publicis Groupe
Dec 2021 - Present (3 years 11 months)
Managed ad tag trafficking, pixel QA, and performance monitoring. Created dashboards for actionable insights and supported reconciliation.
Degrees, certifications, and relevant coursework
Digital Marketing Program, Digital Marketing
2021 - 2021
Participated in the Marketing Launchpad program, focusing on digital marketing strategies and tools. Developed practical skills in various aspects of digital advertising.
Bachelor of Commerce (Hons), Accounting & Finance
2017 - 2020
Completed a Bachelor of Commerce with Honors, specializing in Accounting & Finance. Gained a strong foundation in financial principles and accounting practices.
Software and tools used professionally
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