saloni gupta

I am a dynamic and results-driven Programmatic Advertising Specialist with over 3 years of agency experience managing end-to-end omnichannel campaigns. My expertise lies in campaign setup and optimization across various platforms, including DV360, The Trade Desk, and Amazon DSP. I have a proven track record of exceeding ROI targets through data-led decisions and innovative strategies, which has allowed me to thrive in a global environment.

At Publicis Groupe, I currently lead the strategy and optimization for Verizon's programmatic campaigns, managing significant monthly investments and collaborating with global teams. My analytical skills enable me to automate reporting processes and deliver actionable insights, while my passion for mentorship has led me to train over 12 team members, fostering a culture of collaboration and excellence.