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saloni gupta

@salonigupta1

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Dynamic Programmatic Advertising Specialist with a passion for results.

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in programmatic advertising and data analysis to drive impactful results.

I am a dynamic and results-driven Programmatic Advertising Specialist with over 3 years of agency experience managing end-to-end omnichannel campaigns. My expertise lies in campaign setup and optimization across various platforms, including DV360, The Trade Desk, and Amazon DSP. I have a proven track record of exceeding ROI targets through data-led decisions and innovative strategies, which has allowed me to thrive in a global environment.

At Publicis Groupe, I currently lead the strategy and optimization for Verizon's programmatic campaigns, managing significant monthly investments and collaborating with global teams. My analytical skills enable me to automate reporting processes and deliver actionable insights, while my passion for mentorship has led me to train over 12 team members, fostering a culture of collaboration and excellence.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager – Programmatic Advertising

Current

Publicis Groupe

Feb 2024 - Present (1 year 6 months)

Led end-to-end strategy, activation, and optimization for Verizon's programmatic campaigns on DV360, Amazon DSP, and TTD. Developed campaign strategies and implemented advanced bid strategies for improved ROI.

DV360)The Trade Desk Campaign Strategy Bidding Strategies ROI Optimization Team Collaboration Training

Analyst – Programmatic Media

Publicis Groupe

Jul 2022 - Present (3 years 1 month)

Executed cross-channel campaigns for Marriott, Toyota, Starbucks, and Pizza Hut. Delivered QBRs and data-driven insights to optimize performance.

Data Analysis Performance Optimization Client Communication Performance Dashboards Reporting Strategic Planning Market Analysis Competitor Analysis Team Collaboration

Trainee Analyst

Publicis Groupe

Dec 2021 - Present (3 years 8 months)

Managed ad tag trafficking, pixel QA, and performance monitoring. Created dashboards for actionable insights and supported reconciliation.

Ad Trafficking Performance Monitoring Dashboards Data Analysis Reporting Troubleshooting

Education

Degrees, certifications, and relevant coursework

Kraftshala

Digital Marketing Program, Digital Marketing

2021 - 2021

Participated in the Marketing Launchpad program, focusing on digital marketing strategies and tools. Developed practical skills in various aspects of digital advertising.

Shri Shikshayatan College (Calcutta University)

Bachelor of Commerce (Hons), Accounting & Finance

2017 - 2020

Completed a Bachelor of Commerce with Honors, specializing in Accounting & Finance. Gained a strong foundation in financial principles and accounting practices.