Mohit Surolia

Led comprehensive data collection and campaign analysis to measure ROI across marketing initiatives. Provided advanced strategic insights and recommendations by implementing analytical frameworks. Collaborated with cross-functional teams, executing high-impact analytics projects and mentoring junior analysts.

Conducted qualitative and quantitative customer analytics to optimize digital marketing performance. Led attribution modeling and customer segmentation initiatives to improve lead generation. Designed and executed data-driven marketing campaigns, measuring performance against KPIs.

Managed high-budget paid campaigns with a strong emphasis on data-driven optimization and e-commerce growth. Utilized Tableau and Google Analytics to track performance metrics and enhance marketing ROI. Developed and implemented A/B testing methodologies to optimize ad performance.

Led data-driven digital marketing initiatives, increasing campaign efficiency through analytics. Conducted deep campaign analysis and provided actionable insights to improve performance. Implemented machine learning-based segmentation to enhance targeting strategies.

Developed performance reports and dashboards to track campaign effectiveness. Conducted SEO and SEM audits to optimize website performance and visibility. Assisted in the automation of marketing analytics workflows, improving reporting efficiency.

Led data-driven content marketing strategies, improving engagement and conversions. Developed and implemented marketing automation strategies for enhanced efficiency. Applied project management principles to ensure the timely execution of marketing campaigns.

Managed data-driven SEO and PPC campaigns, aligning them with performance objectives. Conducted comprehensive performance audits, optimizing marketing spend and impact. Collaborated with internal teams to enhance customer analytics and campaign strategies.

Completed a Bachelor of Technology in Electronics & Communication Engineering, focusing on the principles of electronics, communication systems, and engineering design.