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Mohit Surolia

@mohitsurolia

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Digital Marketing Expert with 12+ years of experience.

India

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What I'm looking for

I am seeking a role that allows me to leverage my analytical skills in a dynamic environment, focusing on data-driven marketing strategies and collaborative projects.

Digital Marketing & Project Management Expert with 12+ years of experience delivering results across SEO, paid ads, content marketing, social media, and full-funnel strategy execution. Proven ability to manage and support clients across digital transformation, campaign execution, and platform adoption. Skilled in using advanced tools like ClickUp, ActiveCampaign, Canva, Descript, and Google Ads to build high-converting campaigns, manage web and email content, oversee cross-functional teams, and ensure operational excellence. Known for clean execution, data-driven decisions, and alignment with evolving industry trends.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital Analytics

Current

Fulcrum Digital

Sep 2023 - Present (1 year 8 months)

Led comprehensive data collection and campaign analysis to measure ROI across marketing initiatives. Provided advanced strategic insights and recommendations by implementing analytical frameworks. Collaborated with cross-functional teams, executing high-impact analytics projects and mentoring junior analysts.

Data Analysis Campaign Analysis ROI Measurement Data Visualization Quality Control Predictive Analytics Analytics Reporting Project Management

Digital Marketing Manager

Shriram General Insurance Co. Ltd.

Apr 2021 - Jul 2023 (2 years 3 months)

Conducted qualitative and quantitative customer analytics to optimize digital marketing performance. Led attribution modeling and customer segmentation initiatives to improve lead generation. Designed and executed data-driven marketing campaigns, measuring performance against KPIs.

Analytics Digital Marketing KPIs Reporting Segmentation Performance Optimization Data Analysis

PPC & Performance Marketing Manager

DashClicks

Aug 2020 - Mar 2021 (7 months)

Managed high-budget paid campaigns with a strong emphasis on data-driven optimization and e-commerce growth. Utilized Tableau and Google Analytics to track performance metrics and enhance marketing ROI. Developed and implemented A/B testing methodologies to optimize ad performance.

Tableau Google Analytics A B Testing Performance Metrics Campaign Management Reporting

Senior Digital Marketing Analyst

MyTeam11

Jun 2019 - Aug 2020 (1 year 2 months)

Led data-driven digital marketing initiatives, increasing campaign efficiency through analytics. Conducted deep campaign analysis and provided actionable insights to improve performance. Implemented machine learning-based segmentation to enhance targeting strategies.

Digital Marketing Campaign Analysis Data Insights Machine Learning Segmentation Performance Reporting Time Management

Digital Marketing Specialist

Dotsquares

Jul 2017 - May 2019 (1 year 10 months)

Developed performance reports and dashboards to track campaign effectiveness. Conducted SEO and SEM audits to optimize website performance and visibility. Assisted in the automation of marketing analytics workflows, improving reporting efficiency.

performance reporting SEM Marketing Automation Dashboard Development Data Analysis Documentation Analytics

Digital Marketing & Web Manager

Gemexi

Jul 2015 - May 2017 (1 year 10 months)

Led data-driven content marketing strategies, improving engagement and conversions. Developed and implemented marketing automation strategies for enhanced efficiency. Applied project management principles to ensure the timely execution of marketing campaigns.

Content Marketing Marketing Automation Project Management Campaign Execution Data Driven Reporting Workflow Management Team Collaboration

SEO Account Manager

DPFOC

Sep 2013 - Jun 2015 (1 year 9 months)

Managed data-driven SEO and PPC campaigns, aligning them with performance objectives. Conducted comprehensive performance audits, optimizing marketing spend and impact. Collaborated with internal teams to enhance customer analytics and campaign strategies.

PPC Strategy Marketing Optimization Data Analysis Analytics Team Collaboration Campaign Strategy Reporting Performance Metrics

Education

Degrees, certifications, and relevant coursework

Rajasthan Technical University

Bachelor of Technology, Electronics & Communication Engineering

2011 -

Completed a Bachelor of Technology in Electronics & Communication Engineering, focusing on the principles of electronics, communication systems, and engineering design.