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Fajar Khan

@fajarkhan

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Experienced digital marketing specialist driving performance across Google Ads and programmatic campaigns.

India

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What I'm looking for

I seek a data-driven digital marketing role where I can lead campaign optimization, analytics and team development, work with progressive technologies, and drive measurable growth in a collaborative environment.

I am a digital media professional focused on campaign optimization, implementation, reporting and planning across platforms such as Google Ads and programmatic channels. I work with multiple regional teams to support APAC, EMEA and AMER client needs and I create strategies to improve account and team performance.

I manage and train teams of 8–10 members, represent the team in QBRs and WBRs, and build reporting infrastructure using Salesforce and Excel. I have led proactive enhancements including automation and quality allocation dashboards to improve efficiency and meet SLAs.

My background includes content writing for search campaigns, SEO/SEM, email and display advertising, and analytics work that identified a pricing opportunity that reduced price by 22% for a user segment, boosting yearly revenue by $730K. I hold certifications in Google Data Analytics, Google Ads and advanced Excel.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Senior Associate

Current

Google Operations Center

Jun 2022 - Present (3 years 2 months)

Supported Google Ads operations across APAC, EMEA and AMER, leading optimization, implementation and reporting while managing an 8–10 person team and meeting SLA targets; implemented automation and allocation dashboards to improve efficiency.

Google Ads Google Analytics SEM Campaign Optimization Reporting Tableau Salesforce Team Leadership Excel

Senior Process Executive

Cognizant Technology Solutions

Aug 2018 - Jun 2022 (3 years 10 months)

Executed content and search campaign operations for Google, built reporting infrastructure using Salesforce and Excel, and identified a pricing optimization that reduced a segment price by 22%, increasing annual revenue by $730K.