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Abhishek Madireddy

@abhishekmadireddy

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Digital Marketing Analyst specializing in DV360 programmatic media buying and optimization for measurable ROI.

India

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What I'm looking for

I’m looking for a digital marketing role where I can use DV360/CM360, programmatic buying, and analytics to troubleshoot campaigns, optimize ROI, and deliver measurable results—while growing through continuous learning in a fast-paced team.

I’m a Digital Marketing Analyst focused on data-driven campaign management across programmatic, display, SEM, and SEO. I’ve delivered end-to-end execution, optimization, and performance reporting—using DV360/CM360, RTB expertise, and analytics to improve ROI, stabilize outcomes, and enhance brand visibility.

In my recent roles, I troubleshoot DV360-related issues, address policy and expenditure discrepancies, and provide actionable guidance to clients. I also lead training and enablement activities (including refresher/upskilling and mentoring), support process improvement through root-cause analysis, and collaborate with cross-functional teams to reduce escalations and strengthen operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Process Specialist/SME/Trainer

Current

Cognizant

Apr 2025 - Present (1 year 3 months)

Led end-to-end onboarding and training programs for new hire teams to improve readiness for live operations. Provided advanced troubleshooting for DV360-related issues via email/chat and participated in DV360 pod recruitment and interviewing.

DV360 Troubleshooting Onboarding Training Recruitment And Selection Interviewing Email Support Chat Support WordPress MS Office MS Excel PowerPoint

Customer Experience Associate

Teleperformance

Jan 2024 - Apr 2025 (1 year 3 months)

Resolved client-reported issues within the DV360 portal via chat and email, including expenditure discrepancies and policy violations. Managed programmatic media buying campaigns with setup, troubleshooting, and performance reporting for display advertising and RTB optimization.

DV360 Display Advertising Programmatic Media Buying Campaign Setup Troubleshooting performance reporting Campaign Optimization Expenditure Discrepancy Resolution And Policy Violations Reporting

Digital Marketing Analyst

Center of Excellence for Professional Developement (COEPD)

Aug 2022 - Jan 2024 (1 year 5 months)

Managed end-to-end DV360 campaign execution and optimization, ensuring budget utilization and performance tracking for B2B and B2C lead generation. Led a team and supported SEM/SEO work, website auditing, competitor/market analysis, and QA checks for campaigns before and after launch.

DV360 Google Ads Meta Ads Campaign Management Campaign Optimization Lead Generation SEM SEO Competitor Analysis Market Analysis WordPress Quality Assurance

Technical Recruiter & Digital Marketing

Tekone IT Services Pvt. Ltd.

Feb 2022 - Jun 2022 (4 months)

Conducted end-to-end technical recruitment for roles across medical devices, pharmaceutical, engineering, and IT, from screening to onboarding. Used social media postings and targeted advertising to source candidates and improve inbound engagement.

Technical Recruitment Sourcing Candidate Screening Interviewing Onboarding Candidate Engagement Relationship Management

Sales Intern

Outlook Magazine

May 2021 - Jul 2021 (2 months)

Trained in sales techniques by learning to sell magazine products using digital platforms. Built skills in understanding customer requirements, negotiation, and maintaining customer relationships.

Sales Negotiation Digital Platforms

Education

Degrees, certifications, and relevant coursework

KL University

Master of Business Administration, Marketing and HR

2020 - 2022

Completed a Master of Business Administration (MBA) with a specialization in Marketing and HR. Focused on applying business and people-management principles to marketing strategy and operations.

KL University

Bachelor of Technology (B.Tech), Biotechnology

2016 - 2020

Completed a Bachelor of Technology (B.Tech) in Biotechnology with a specialization in Medical Biotechnology. Developed foundational knowledge in biotechnology and related medical applications.