Open to opportunities

Prerit Singh

@preritsingh

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Results-driven Digital Marketing Specialist with 5+ years of experience.

India

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What I'm looking for

I am looking for a role that challenges me creatively and strategically, ideally in a dynamic company that values innovation and data-driven decision-making.

I am a results-driven Digital Marketing & Performance Marketing Specialist with over 5 years of experience in managing multi-million-dollar ad budgets across various platforms including Google Ads, Meta, LinkedIn, Snapchat, and Pinterest. My expertise lies in paid media and search marketing, where I have successfully optimized campaigns for luxury, e-commerce, retail, and technology brands. I am passionate about leveraging data analytics and A/B testing to maximize ROI and enhance customer engagement.

In my current role as a Manager at Dentsu International, I lead paid media strategies for high-profile luxury brands, achieving a remarkable 35% improvement in ROAS through advanced audience targeting and bid optimization. My previous experiences include executing comprehensive digital marketing strategies at Intersources Inc. and Hexaview Technologies, where I implemented customer segmentation and retargeting strategies that significantly boosted lead conversion rates. I thrive on developing data-driven insights that refine campaign strategies and drive performance.

Experience

Work history, roles, and key accomplishments

Current

Manager – Paid Social & Search

Current

Dentsu International

Jan 2024 - Present (1 year 6 months)

Led paid media strategies for luxury brands including Hugo Boss, Balenciaga, Luxottica across Google Ads, Meta, Snapchat, and Pinterest. Managed multi-channel performance marketing campaigns, improving ROAS by 35% through advanced audience targeting and bid optimization.

Google Ads Data Analysis Paid Media Marketing

Manager – Digital Marketing

Intersources Inc.

Jul 2023 - Jan 2024 (6 months)

Executed paid social media, email marketing (drip campaigns), and CRM strategies for clients. Implemented customer segmentation and retargeting strategies, boosting lead conversion by 28%.

Paid Social Marketing Email Marketing Drip Campaigns Customer Segmentation Retargeting Lead Conversion Marketing Automation

Performance Marketing Specialist

Hexaview Technologies Inc.

Aug 2022 - Jul 2023 (11 months)

Launched and optimized Google Ads, Facebook, and LinkedIn campaigns for Fintech & Salesforce products. Conducted competitive analysis & keyword research, achieving a 40% increase in CTR.

Google Ads Facebook Ads LinkedIn Ads Salesforce Marketing Competitive Analysis Keyword Research

Assistant Manager – Digital Marketing

ImaginXP

Nov 2021 - Aug 2022 (9 months)

Managed Google Ads, Meta, and LinkedIn paid campaigns, optimizing ad performance through A/B testing and bid strategy enhancements. Led SEO and SEM initiatives, improving organic traffic by 30% and boosting paid campaign efficiency.

Google Ads Meta Ads LinkedIn Ads A B Testing Bidding Strategies SEO SEM

Digital Marketing Executive

ODN Digital Services

Feb 2021 - Nov 2021 (9 months)

Developed and executed social media & PPC campaigns for major brands. Assisted in SEO optimization, conversion tracking, and email marketing automation, increasing campaign engagement by 25%.

Marketing Campaigns SEO Optimization Conversion Tracking Email Marketing Automation Digital Marketing Strategy

Digital Strategist

Digi Savers

May 2018 - Present (7 years 2 months)

Set up Google Ads, Facebook, and LinkedIn campaigns for retail & e-commerce brands, achieving consistent ROI improvements. Conducted Google Analytics-based audience segmentation, leading to higher conversion rates.

Google Ads Facebook Ads LinkedIn Ads ROI Google Analytics Segmentation Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

ICFAI Business School, Gurgaon

Post Graduate Program in Management (PGPM), Marketing & Analytics

Specialized in Marketing Research, Digital Marketing (SEO, SMM), and Consumer Intelligence. Completed a thesis on the feasibilities, opportunities, and threats of digital marketing in the travel & tourism industry.