Prerit Singh
@preritsingh
Results-driven Digital Marketing Specialist with 5+ years of experience.
What I'm looking for
I am a results-driven Digital Marketing & Performance Marketing Specialist with over 5 years of experience in managing multi-million-dollar ad budgets across various platforms including Google Ads, Meta, LinkedIn, Snapchat, and Pinterest. My expertise lies in paid media and search marketing, where I have successfully optimized campaigns for luxury, e-commerce, retail, and technology brands. I am passionate about leveraging data analytics and A/B testing to maximize ROI and enhance customer engagement.
In my current role as a Manager at Dentsu International, I lead paid media strategies for high-profile luxury brands, achieving a remarkable 35% improvement in ROAS through advanced audience targeting and bid optimization. My previous experiences include executing comprehensive digital marketing strategies at Intersources Inc. and Hexaview Technologies, where I implemented customer segmentation and retargeting strategies that significantly boosted lead conversion rates. I thrive on developing data-driven insights that refine campaign strategies and drive performance.
Experience
Work history, roles, and key accomplishments
Manager – Paid Social & Search
Dentsu International
Jan 2024 - Present (1 year 6 months)
Led paid media strategies for luxury brands including Hugo Boss, Balenciaga, Luxottica across Google Ads, Meta, Snapchat, and Pinterest. Managed multi-channel performance marketing campaigns, improving ROAS by 35% through advanced audience targeting and bid optimization.
Manager – Digital Marketing
Intersources Inc.
Jul 2023 - Jan 2024 (6 months)
Executed paid social media, email marketing (drip campaigns), and CRM strategies for clients. Implemented customer segmentation and retargeting strategies, boosting lead conversion by 28%.
Performance Marketing Specialist
Hexaview Technologies Inc.
Aug 2022 - Jul 2023 (11 months)
Launched and optimized Google Ads, Facebook, and LinkedIn campaigns for Fintech & Salesforce products. Conducted competitive analysis & keyword research, achieving a 40% increase in CTR.
Assistant Manager – Digital Marketing
ImaginXP
Nov 2021 - Aug 2022 (9 months)
Managed Google Ads, Meta, and LinkedIn paid campaigns, optimizing ad performance through A/B testing and bid strategy enhancements. Led SEO and SEM initiatives, improving organic traffic by 30% and boosting paid campaign efficiency.
Digital Marketing Executive
ODN Digital Services
Feb 2021 - Nov 2021 (9 months)
Developed and executed social media & PPC campaigns for major brands. Assisted in SEO optimization, conversion tracking, and email marketing automation, increasing campaign engagement by 25%.
Digital Strategist
Digi Savers
May 2018 - Present (7 years 2 months)
Set up Google Ads, Facebook, and LinkedIn campaigns for retail & e-commerce brands, achieving consistent ROI improvements. Conducted Google Analytics-based audience segmentation, leading to higher conversion rates.
Education
Degrees, certifications, and relevant coursework
ICFAI Business School, Gurgaon
Post Graduate Program in Management (PGPM), Marketing & Analytics
Specialized in Marketing Research, Digital Marketing (SEO, SMM), and Consumer Intelligence. Completed a thesis on the feasibilities, opportunities, and threats of digital marketing in the travel & tourism industry.
IP University, Delhi
Bachelor of Business Administration (BBA), Business Administration
Studied core business administration principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
linkedin.com/in/preritsingh1Social media
Job categories
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