Prerit SinghPS
Open to opportunities

Prerit Singh

@preritsingh

Results-driven Digital Marketing Specialist with 5+ years of experience.

India
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What I'm looking for

I am looking for a role that challenges me creatively and strategically, ideally in a dynamic company that values innovation and data-driven decision-making.

I am a results-driven Digital Marketing & Performance Marketing Specialist with over 5 years of experience in managing multi-million-dollar ad budgets across various platforms including Google Ads, Meta, LinkedIn, Snapchat, and Pinterest. My expertise lies in paid media and search marketing, where I have successfully optimized campaigns for luxury, e-commerce, retail, and technology brands. I am passionate about leveraging data analytics and A/B testing to maximize ROI and enhance customer engagement.

In my current role as a Manager at Dentsu International, I lead paid media strategies for high-profile luxury brands, achieving a remarkable 35% improvement in ROAS through advanced audience targeting and bid optimization. My previous experiences include executing comprehensive digital marketing strategies at Intersources Inc. and Hexaview Technologies, where I implemented customer segmentation and retargeting strategies that significantly boosted lead conversion rates. I thrive on developing data-driven insights that refine campaign strategies and drive performance.

Experience

Work history, roles, and key accomplishments

DI
Current

Manager – Paid Social & Search

Dentsu International

Jan 2024 - Present (1 year 6 months)

Led paid media strategies for luxury brands including Hugo Boss, Balenciaga, Luxottica across Google Ads, Meta, Snapchat, and Pinterest. Managed multi-channel performance marketing campaigns, improving ROAS by 35% through advanced audience targeting and bid optimization.

IM

Assistant Manager – Digital Marketing

ImaginXP

Nov 2021 - Aug 2022 (9 months)

Managed Google Ads, Meta, and LinkedIn paid campaigns, optimizing ad performance through A/B testing and bid strategy enhancements. Led SEO and SEM initiatives, improving organic traffic by 30% and boosting paid campaign efficiency.

Education

Degrees, certifications, and relevant coursework

IG

ICFAI Business School, Gurgaon

Post Graduate Program in Management (PGPM), Marketing & Analytics

Specialized in Marketing Research, Digital Marketing (SEO, SMM), and Consumer Intelligence. Completed a thesis on the feasibilities, opportunities, and threats of digital marketing in the travel & tourism industry.

ID

IP University, Delhi

Bachelor of Business Administration (BBA), Business Administration

Studied core business administration principles and practices.

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