Priyanka Prajapati

I am a Digital Marketing Specialist with over 2 years of experience in executing data-driven campaigns that maximize ROI. My proficiency in tools like Google Ads, Meta Ads Manager, and Google Analytics allows me to optimize performance effectively. I excel in audience segmentation, campaign management, and budget allocation, ensuring that marketing strategies align with business objectives.

At Outwrk Media LLP, I managed the end-to-end campaign lifecycle, achieving a 15% lower CPA and a 30% increase in click-through rates through collaboration with creative teams. My expertise in KPI tracking and bid strategies has driven significant growth for clients, including a 2x revenue increase while maintaining a ROAS above 4. I am passionate about mentoring junior team members and sharing insights that enhance overall team efficiency.