Shally Vashishta
@shallyvashishta
Senior GTM and operations leader driving revenue growth in regulated, enterprise and public sectors.
IndiaWhat I'm looking for
I am a senior leader with 10+ years of experience in enterprise operations, go-to-market strategy, and technology-enabled solution positioning, focused on driving revenue growth and scalable adoption in complex, regulated environments.
I have led cross-functional teams and enterprise programs—owning P&L, designing policy-to-process frameworks, and launching GTM motions that scaled businesses, improved margins, and reduced operating risk across startups and large platforms.
My work spans public sector education interventions, sustainable hospitality advising, and early-stage startup growth where I partner with stakeholders to translate strategy into measurable outcomes, optimize operations with data, and accelerate product-market fit.
Experience
Work history, roles, and key accomplishments
Independent Consultant
Independent Consultant
Mar 2025 - Present (11 months)
Advising public sector, sustainability and early-stage ventures on scalable education interventions, sustainable hospitality operations, and GTM/pricing strategies to drive adoption and early revenue traction.
UCSenior Manager, Central Programs
Urban Company
Feb 2023 - Mar 2025 (2 years 1 month)
Led centralized operations, policy and growth across a 5,000+ partner ecosystem in 10+ cities, reducing partner activation TAT by ~25% and improving customer experience by ~15% via technology-enabled onboarding and data-driven programs.
General Manager - Growth
Express Stores Retail Private Limited
Jan 2020 - Dec 2022 (2 years 11 months)
Founding team member owning P&L, GTM and customer acquisition for an omnichannel kirana-tech startup; scaled to 150+ active retail accounts and improved contribution margins through pricing and demand-generation.
Project Manager
WedMeGood
Feb 2019 - Dec 2019 (10 months)
Owned end-to-end new category launches including market research, financial business case, pricing and GTM; scaled revenue from ₹0 to ₹4.5M across 7 cities within 9 months.
UCCategory Manager
Urban Company
Jun 2016 - Feb 2019 (2 years 8 months)
Led category growth initiatives across supply onboarding and customer experience, delivering ~30% month-over-month revenue growth and launching a new fulfillment model within 10 months.
Education
Degrees, certifications, and relevant coursework
MDMaitreyi College, University of Delhi
Bachelor with Honors in Commerce, Commerce
2013 - 2016
Grade: 76%
Activities and societies: Student Union President (2015-16)
Bachelor with Honors in Commerce from Maitreyi College, University of Delhi, completed with 76% and served as Student Union President (2015-16).
Suraj Bhan DAV Public School Vasant Vihar
Senior Secondary Certificate (XII), School Education
2004 - 2013
Grade: 95%
Completed secondary schooling with Class X (8.8 CGPA) and Class XII (95%) at Suraj Bhan DAV Public School, Vasant Vihar.
Availability
Location
IndiaAuthorized to work in
Job categories
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