Rooba S

Directing E2E operations and growth strategy for a ₹10 Cr+ portfolio business, scaling top-line by 3X and entering two global markets. Automated revenue reconciliation and engineered an AI engine to deploy itineraries for 10K+ new trips.

Piloted 4 high ROI initiatives and crafted product-level strategy for bazaar business, achieving 3x increase in digital impressions. Led 300+ IDIs and FGDs to identify funnel gaps and launched multi-channel activations.

Executed TAM-led growth diagnostics and identified high-value opportunity clusters with ₹2M+ revenue potential. Architected performance dashboards integrating 40+ KPIs and performed sensitivity analysis to reduce costs by 12%.

Served as SPOC for 1500+ HNI clients, unlocking ~₹20M revenue and increasing top line by ₹20L. Achieved 95% CSAT and improved retention to 83% through digital interventions and data-led lead scoring.

Grade: 70.00%

Pursuing MBA in Agribusiness Management with a focus on Strategy, Marketing, and Operations.

Grade: 82.80%

Completed B.Sc. (Hons.) Agriculture with 82.80% and received Dean's Letter of Recommendation.

Grade: 94.92%

Completed Class XII under the Tamil Nadu HSC Board with 94.92% and ranked 1st among 120+ students.

Grade: 97.00%

Completed Class X under the Tamil Nadu SSLC Board with 97.00% and achieved State Rank 15 among 10 lakh+ students.