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Nicole Carrington

@ncarrington

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I'm a content marketing expert specializing in integrated comms, storytelling, and data analytics.

Canada

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What I'm looking for

I'm ready for my next adventure in a dynamic, content-driven role that utilizes my key strengths and interests in editorial, storytelling, integrated marketing, and data analytics.

If you're looking for a seasoned professional who combines creativity, data, and strategy to deliver results, shoot me an email at [email protected]!

As a marketing professional with over a decade of experience, I love using creativity, data, and strategy to create impactful content on various platforms. During my time at ShopThing, I led marketing campaigns for multiple product categories and partnerships while boosting sales and engagement. I use data and consumer trends to make smart marketing decisions and improve performance across channels. Some of my accomplishments include creating ad opportunities that brought in $500,000/year, doubling active user bases, and launching successful DEI initiatives such as the ShopStyle mentorship program which achieved an impressive 15% company-wide sign up rate.

I'm passionate about crafting innovative, first-class content that surpasses business goals and piques consumer interest. I'm always eager to take on new challenges in the ever-changing digital media landscape.

Outside of the office, you'll likely find me poring over a good book (see: The Amazing Adventures of Kavalier & Clay), rewatching 90s sitcoms, and fulfilling my life's work as my friends' official playlist curator.

I also love meeting new people over a good cup of coffee. If you're looking for an experienced professional who combines creativity, data, and strategy to deliver results, shoot me an email at [email protected]!

Competencies: Copywriting · Editing · Project Management · Content Strategy · Integrated Marketing · Social Media Strategy · Storytelling · Influencer Marketing · Email Marketing · Affiliate Marketing · Campaign Planning · Data Analytics · Google Analytics · Jira · Confluence · Tableau

Email: [email protected]

Portfolio: ncarrington.com

Experience

Senior Brand Campaign Manager

ShopThing

Aug 2022 - Sep 2023 (1 year 1 month)

● Spearheaded the conception and execution of comprehensive content marketing campaigns to achieve 100% user increase
● Leveraged data analysis to gauge campaign effectiveness and provide insights for future approaches
● Fostered cross-functional collaboration across diverse teams, exploring strategic partnerships and constructing powerful strategies

Campaign Management Cross Platform Content Strategy Integrated Marketing Email Marketing UX Writing Project Management Google Analytics Data Analytics Digital Strategy Influencer Marketing Ecommerce Affiliate Marketing

Integrated Marketing Manager

ShopStyle

Jan 2020 - Jul 2022 (2 years 6 months)

● Developed integrated marketing programs and international campaigns to support numerous categories and partnerships
● Collaboration with business development teams to create go-to-market (GTM) strategies, present disruptive retailer opportunities and elevate user experience
● Conceptualization of ad opportunities delivering $500,000/year

Copywriting UX Copywriting Integrated Marketing Data Analytics Content Strategy Campaign Strategy Project Management Cross Platform Content Strategy Email Marketing Ecommerce Affiliate Marketing Merchandising Analysis

Ecommerce Content Manager

Joe Fresh

Aug 2018 - Jan 2020 (1 year 5 months)

● Led the development of an omnichannel brand voice and ecommerce strategy, strengthening brand positioning and driving ecommerce sales
● Introduced the innovative "Staff Favourites" newsletter series, showcasing seasonal assortments as
recommended by the in-house team
● Streamlined marketing content direction and management, enhancing support for new initiatives and optimizing team productivity

Content Management Project Management Brand Strategy Team Leadership Email Marketing Cross Platform Content Strategy Content Strategy Ecommerce Merchandising Analysis

Influencer Campaign Specialist

Ideon Media

Dec 2015 - Aug 2018 (2 years 8 months)

● Orchestrated successful branded influencer campaigns, earning repeat business from 10+ clients
● Managed national and international influencer digital, out-of-home, and experiential campaigns
● Conceptualized 29Secrets pop-up event, fostering multiple brand and influencer partnerships, winning The Content Council’s Pearl Impact Award for Best Branded Experiential Strategy

Content Strategy Influencer Marketing Influencer Management Negotiation Brand Strategy Content Management Data Analytics Google Analytics Email Marketing Ecommerce Project Management Client Success Client Facing Social Media Strategy Social Media

Editorial Assistant

HELLO! Magazine

Nov 2010 - Nov 2015 (5 years)

● Generated compelling articles on celebrity entertainment, lifestyle, fashion, and beauty topics
● Conducted high-profile celebrity interviews
● Initiated and expanded digital channels including Instagram and Twitter
● Directed new online initiatives such as a weekly style column on the Hello! Magazine website