Sara Cantelar

Founded a PropTech platform integrating technology, hospitality, and wellness to enhance residential living; negotiated 25 commercial partnerships and secured investor funding to scale operations.

Directed Iberia digital marketing strategy and budget, launched the 'Cambridge para ti' platform, and led multichannel campaigns that increased regional lead generation and digital engagement.

Coordinated product and campaign planning across fragrance, hair care, and personal care categories for European markets, managing brochure development and launches aligned with sales KPIs.

Managed hotel partner relationships to optimize pricing, inventory visibility and promotions, acquired new partners across Iberia and used performance reports to support revenue growth.

Supported Costco's entry into the Spanish market by coordinating with buyers and suppliers, managing product sourcing and marketing services to align offerings with retailer demand.

Executed sales and marketing strategy during hotel launch, managed digital campaigns and partnerships, and exceeded events revenue targets by 50% securing large corporate accounts.

Planned and delivered large-scale corporate and hospitality events for up to 900 attendees, managing sales, logistics, and client follow-up including high-profile accounts.

Executive development program focused on leadership, strategy, and business growth completed in 2018–2019.

Specialized postgraduate program covering hospitality operations, business management, and international service strategy completed in 2010.

Undergraduate business studies covering marketing, economics, and management fundamentals from 2005 to 2009.

International exchange program focusing on business management and French language studies during 2006–2007.