I'm looking for my next impactful opportunity in B2B SaaS. I'm passionate about Health Tech, Climate Tech, HR Tech, and any other technology that helps people and the world.
MRLooking for a job
Maria Alice Roche
@mariaaliceroche
8+ years of experience in B2B SaaS Product Marketing, International Marketing, and Public Relations.
SpainWhat I'm looking for
I'm a creative, data-driven team
player passionate about technology and innovation and its
power to make the world a better place. I specialize in
empowering tech companies to grow their revenue through
ICP discovery, positioning & messaging, go-to-market,
product-led growth strategies and sales enablement. All
with kindness and humour.
Experience
DE
Current
Product Marketing Manager
Dealfront
Feb 2023 - Present (1 year 3 months)
Led Beta launch of the main feature of the year. Planned and managed customer research for product development and Design, resulting in 15+ interviews and a new product approach. Created 5 product onboarding flows to increase conversion from first visit to first value. Delivered 5+ competitive analyses, 4+ one-pagers, three web/landing pages, new product analytics, 10+ help center articles.
APProduct Marketing Manager
Apiax
Sep 2020 - Feb 2022 (1 year 5 months)
Headed Ideal Customer Profile discovery to enable marketing and sales and
increase revenue. Launched a new solutions section on the website with 15+ pages. Reduced the website’s bounce rate to 27%. Drove content marketing initiatives. Increased organic search traffic by 20% for solution keywords.
Achieved an average conversion rate of 12.5% on landing pages and generated 4x more leads.
ATCreated ICP, persona and new product positioning &
messaging from scratch. Produced 10+ pieces of content to drive top of funnel. Executed go-to-market and Alpha and Beta launch of Align: a new product for goal setting based on Analytics. Enabled a sales team of 8. Developed Customer Onboarding from scratch to increase product adoption by 40%.
Tech stack
Learn about the tools and technologies that Maria Alice likes to use.
Availability
Looking for a job
Location
SpainAuthorized to work in
Germany
France
Portugal
United KingdomSalary expectations
0-0 EUR
Social media
Job categories
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