I'm looking for my next impactful opportunity in B2B SaaS. I'm passionate about Health Tech, Climate Tech, HR Tech, and any other technology that helps people and the world.
MRLooking for a job
Maria Alice Roche
@mariaaliceroche
8+ years of experience in B2B SaaS Product Marketing, International Marketing, and Public Relations.
SpainWhat I'm looking for
I'm a creative, data-driven team
player passionate about technology and innovation and its
power to make the world a better place. I specialize in
empowering tech companies to grow their revenue through
ICP discovery, positioning & messaging, go-to-market,
product-led growth strategies and sales enablement. All
with kindness and humour.
Experience
Work history, roles, and key accomplishments
DECurrent
Led Beta launch of the main feature of the year. Planned and managed customer research for product development and Design, resulting in 15+ interviews and a new product approach. Created 5 product onboarding flows to increase conversion from first visit to first value. Delivered 5+ competitive analyses, 4+ one-pagers, three web/landing pages, new product analytics, 10+ help center articles.
ATCreated ICP, persona and new product positioning &
messaging from scratch. Produced 10+ pieces of content to drive top of funnel. Executed go-to-market and Alpha and Beta launch of Align: a new product for goal setting based on Analytics. Enabled a sales team of 8. Developed Customer Onboarding from scratch to increase product adoption by 40%.
APProduct Marketing Manager
Apiax
Sep 2020 - Feb 2022 (1 year 5 months)
Headed Ideal Customer Profile discovery to enable marketing and sales and
increase revenue. Launched a new solutions section on the website with 15+ pages. Reduced the website’s bounce rate to 27%. Drove content marketing initiatives. Increased organic search traffic by 20% for solution keywords.
Achieved an average conversion rate of 12.5% on landing pages and generated 4x more leads.
Education
Degrees, certifications, and relevant coursework
Maria Alice hasn't added their education
Don't worry, there are 90k+ talented remote workers on Himalayas
Browse remote talent
Availability
Looking for a job
Location
SpainAuthorized to work in
Germany
France
Portugal
United KingdomSalary expectations
0-0 EUR
Social media
Interested in hiring Maria Alice?
You can contact Maria Alice and 90k+ other talented remote workers on Himalayas.
Message Maria AliceFind your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
