Daniel Sifuentes

Developed integrated marketing and positioning strategies for real estate investments across the Riviera Maya, combining audience research, branding, paid media, content, digital channels, and client education. Analyzed 900+ real estate developments and designed an end-to-end lead generation and nurturing system.

Managed operations and digital marketing for a 15-suite boutique hotel/residence, including website, social media, property listings, customer communication, branding, and digital positioning. Developed an integrated on-site and digital strategy that helped sustain approximately 90% average occupancy.

Advised 12+ companies on strategic planning, business analysis, operational improvement, and management best practices, helping leadership teams identify challenges, define priorities, and translate business objectives into actionable strategies.

Led branding and integrated marketing strategies for SMEs, developing positioning, messaging, visual identities, content, social media, websites, and digital campaigns that helped increase sales by 45%–60% in less than six months. Worked directly with clients to understand business challenges and coordinated creative execution across teams.

Led digital projects from concept through delivery, coordinating multidisciplinary remote teams across the United States, India, China, Argentina, and Mexico. Managed priorities, stakeholders, timelines, feedback, and cross-functional execution across distributed teams.

Led the redesign of Banorte's insurance verification service through a complete rebrand and new digital workflow, increasing operational productivity from 63% to 94%.

Studied Business Administration at UVM in Mexico City.

Studied Architecture at ITESM in Monterrey.