Rafik Manaa

Managed end-to-end handling of complex, high-value luxury client cases aligned with luxury brand standards. Supported customer retention and contributed to overall team performance.

Led a full product launch from zero, bringing a B2C tourism app to market and reaching 3,000 downloads on launch night via a 150-guest press, influencer, and B2B event produced at zero cash cost. Built and led a 9-person cross-functional team, negotiated premium media partnerships, contracted influencers with 7.5M+ combined followers, and managed end-to-end operations including AED 10,000 marketin

Co-led commercial strategy for a creative marketing agency, responsible for new business acquisition, pitch development, and client onboarding across three international markets. Initiated and executed multi-market expansion into France, Arab, and Brazil through media partnerships and targeted outreach campaigns.

Provided end-to-end marketing consulting for SMEs and startups, including go-to-market strategy, SEO/SEA setup, brand storytelling, and event production. Drove measurable growth by combining paid acquisition, organic growth, and content marketing.

Managed a portfolio of ~200 corporate accounts on Uber for Business, owning the B2B sales cycle from prospecting and SaaS solution pitching to lead qualification and handoff for contract closure. Generated 3+ qualified discovery meetings per week through cold outreach and consultative selling, and coordinated corporate onboarding to support retention and reduce churn.

Advised SME clients on multichannel Google Ads optimization via phone, chat, and email support. Trained clients on Google Ads best practices to drive data-led improvements in ROI and audience strategy.

Built a B2B pipeline from scratch by running cold outreach campaigns, establishing a regional client portfolio, and closing sales for tailored B2B lighting solutions. Developed channel partnerships with suppliers and resellers to expand market reach across South East France.

Led business development across MEA, India, and ANZ by building and maintaining a regional client portfolio through market research, trade show participation, and distributor outreach. Delivered technical sales presentations for LED infrastructure solutions and coordinated logistics and contract execution for large-scale projects.

Facilitated B2B matchmaking and trade negotiations between European and Chinese companies to support cross-border market entry. Developed marketing strategies for cross-border trade events and delegations while building a network across government bodies, chambers, and private-sector partners.

Managed multi-channel marketing plans supporting international client business expansion from strategic planning through full execution. Coordinated international teams and ensured culturally aligned messaging across APAC and European markets.

Developed new revenue streams by acquiring corporate clients and tour operators to diversify the hotel's B2B portfolio. Supported occupancy campaigns and coordinated hospitality events to drive performance during low seasons.

Completed a bachelor's program in International Marketing Techniques at the University of Burgundy (France), including study at South China Normal University (China), from 2014 to 2015.

Earned a bachelor's degree in Business Units Management at a Tourism & Hospitality Institution in France from 2012 to 2014.