Sapna P

SP

Open to opportunities

Sapna P

@sapnap

Senior B2B marketing leader driving growth through GTM strategy, digital campaigns, and AI-enabled market penetration.

What I'm looking for

I’m looking for a senior marketing role where I can own GTM strategy, lead cross-functional teams, and use AI-driven automation to scale B2B revenue through high-impact digital and brand campaigns.

I’m a results-driven market leader with 21 years of B2B experience in branding, strategy, and digital marketing. I help organizations grow by driving growth, leading cross-functional teams, and executing high-impact campaigns that have resulted in up to 25% revenue growth, including product launches and market expansion.

In recent roles, I’ve driven end-to-end GTM strategies, rebuilt corporate websites to strengthen SEO/SEM and social visibility, and planned trade expos and customer events that contributed to >25% revenue growth. I also leverage AI and automation for Account-Based Marketing (ABM) and targeted client acquisition, backed by leadership-focused digital marketing training and hands-on expertise with tools like Google Ads/Analytics, HubSpot, and SEMrush.

Experience

Work history, roles, and key accomplishments

GL

Manager - Marketing & Communications

Georg Fischer Pvt. Ltd.

Jan 2022 - Jan 2024 (2 years)

Led go-to-market and marketing initiatives to boost market penetration and support revenue growth, including planning trade expos and customer events.

Go To Market Marketing Market Penetration B2B Marketing Account Based Marketing (ABM)Customer Events Revenue Growth

WL

Assistant Manager - Marketing

Würth India Pvt. Ltd.

Jan 2007 - Jan 2022 (15 years)

Drove strategic marketing and sales enablement programs, including gamified tools and digital transformation initiatives for e-commerce growth.

Public Relations Sales Enablement Gamification Digital Transformation Team Leadership

SU

Senior Manager - Marketing (JLD)

Sikkim Manipal University

Jan 2012 - Jan 2014 (2 years)

Marketing leadership role at Sikkim Manipal University (details not specified beyond the position title).

JL

Marketing Executive

Joseph Leslie Draeger Mfg. Pvt. Ltd.

Jan 2004 - Jan 2007 (3 years)

Supported core marketing activities, including B2B events and the development of specialized sales collateral.

B2B Marketing event support Marketing Collateral

EO

Admin Supervisor

Eastern Overseas

Jan 2002 - Jan 2004 (2 years)

Supervised administrative workflows and supported B2B communication efforts for industrial manufacturing and export firms.

B2B Communications Coordination

GC

Asst. to GM Marketing

Gurdev Ice Cans

Jan 2002 - Jan 2004 (2 years)

Assisted the GM Marketing function with marketing support for industrial/exports-focused B2B communication efforts.

Marketing Support B2B Communications

Education

Degrees, certifications, and relevant coursework

II

IIM Indore

Executive Programme in Digital Marketing Leadership, Digital Marketing

2022 - 2023

Completed an Executive Programme in Digital Marketing Leadership (2022–2023) at IIM Indore.

EI

EXIM Management Institute

Diploma in Export & Import, Export & Import Management

2004 - 2005

Completed a Diploma in Export & Import Management (2004–2005) at EXIM Management Institute.

UM

University of Mumbai

Bachelor of Commerce, Commerce

2001 - 2003

Earned a Bachelor of Commerce from the University of Mumbai (2001–2003).

Tech stack

Software and tools used professionally

Expo

Gmail

HubSpot

SEMrush

Toolkit

Google Ads

Increase

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