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Alene George

@alenegeorge

Marketing Manager at Kavi Global who led a team of six and generated 16 qualified leads through an AI-enabled LinkedIn campaign.

India

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At Kavi Global, I led integrated brand marketing and demand generation for a global entity, managing a team of six and executing 15+ multichannel campaigns. I also generated 16 qualified leads through a single AI-enabled LinkedIn outreach campaign.

I owned content strategy and produced SEO/AEO-optimised website copy, 50+ blogs, and social media content. I used AI-powered tools and Adobe Marketo Engage for content production, campaign personalisation, audience segmentation, and lead generation.

At Eurofins India Pvt. Ltd., I designed ATL, BTL, and digital marketing initiatives and led participation in 20+ industry events to generate business opportunities for testing services. I also developed sales category reports and data-driven content for integrated campaigns.

At Capgemini, I coordinated ATL and BTL campaigns and led the PAN-India internal communications campaign Know Your Company, reaching 200,000+ employees. Earlier, at Blue Star Limited, I conducted consumer research, led the go-to-market launch of two air conditioner products, and executed B2C campaigns that contributed directly to sales growth.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

Kavi Global

Mar 2025 - Jul 2026 (1 year 4 months)

Led integrated brand marketing and demand generation strategy for a global entity, managing a team of 6 and executing 15+ multichannel campaigns. Owned content strategy, produced SEO/AEO-optimized content, and applied AI-powered marketing automation to improve efficiency.

Integrated Marketing Demand Generation Content Strategy SEO AEO AI Automation Marketing Automation Marketo LinkedIn Outreach Dripify PR EIN Presswire Team Leadership

Marketing Manager

Eurofins India Pvt. Ltd.

Sep 2023 - May 2024 (8 months)

Designed and executed ATL, BTL, and digital marketing initiatives to strengthen brand visibility. Led participation in 20+ industry events to generate qualified business opportunities and delivered data-driven content for integrated campaigns.

ATL BTL Digital Marketing Event Management Marketing Analytics Data driven Content Business Analysis

Marketing Manager

ARK Infosolutions Pvt. Ltd.

Feb 2023 - Aug 2023 (6 months)

Planned and executed marketing initiatives to strengthen brand visibility and developed data-driven storytelling content for integrated campaigns. Built business reports analyzing product sales and profitability, and designed employee engagement programs.

Marketing Strategy Brand Visibility Data driven Content Business Analysis Employee Engagement Internal Communications

Consultant, Branding & Marketing

Capgemini

Dec 2021 - Feb 2023 (1 year 2 months)

Coordinated end-to-end execution of ATL newspaper advertising campaigns and BTL activations. Developed corporate collateral and key messaging frameworks, and led a PAN-India internal communications campaign reaching 200,000+ employees.

ATL BTL Digital Campaigns Corporate Communications Content Development Brand Governance Vendor Management

Assistant Manager, Marketing

TCL

Dec 2019 - May 2021 (1 year 5 months)

Planned and delivered the annual marketing calendar, directed brand planning and positioning, and led digital campaigns across social media. Executed ATL and BTL activities, and implemented go-to-market strategies to increase product sales.

Marketing Planning Brand Positioning Digital Campaigns ATL BTL Go To Market Strategy ROI

Senior Executive, Field Marketing

Blue Star Limited

Apr 2016 - Nov 2019 (3 years 7 months)

Executed BTL activities including in-store branding and collateral design, delivering 25 marketing activities in a fiscal year. Conducted consumer research and market analysis, led the go-to-market launch of 2 air conditioner products, and managed vendor relationships.

BTL Marketing Retail Branding Market Research Product Launch Event Management Vendor coordination