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Shivani Parashar

@shivaniparashar

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Results-driven Marketing Manager with expertise in brand management.

India

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth opportunities.

I am a results-driven Marketing and Communications leader with over 10 years of experience in brand management, digital marketing, and campaign execution. My expertise lies in developing and implementing strategic marketing plans that enhance brand awareness and drive business growth. I have a proven track record of organizing large-scale events and exhibitions, ensuring seamless execution and high engagement. My strong analytical and problem-solving abilities enable me to optimize performance and deliver measurable results.

In my current role as Marketing Manager at Nemko India Pvt Ltd, I coordinate with global teams to enhance lead generation and customer engagement through inbound marketing strategies. I have successfully organized and managed events that boost brand visibility and developed integrated marketing campaigns that lead to increased qualified leads. My previous experience includes roles at OsteoStrong and Sosuda Tech LLC, where I implemented B2B marketing strategies and streamlined communication efforts, resulting in significant growth in lead generation and conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Nemko India Pvt Ltd

Sep 2023 - Present (1 year 9 months)

Coordinated with global teams to develop inbound marketing strategies, enhancing lead generation and customer engagement. Organized successful events and managed integrated marketing campaigns, leading to increased qualified leads and exceeded sales targets.

Inbound Marketing Lead Generation Event Management Integrated Marketing SEO Strategy Market Analysis

Marketing Manager

OsteoStrong

Jul 2022 - Jul 2023 (1 year)

Developed B2B marketing strategies that increased lead generation and optimized landing pages to boost website traffic. Launched online campaigns contributing to revenue growth and managed a team to enhance blog and email campaigns.

B2B Marketing Lead Generation Landing Page Optimization Campaigns Team Management Email Marketing

Assistant Marketing Manager

Sosuda Tech LLC

Sep 2020 - Jun 2022 (1 year 9 months)

Implemented customer segmentation strategies that improved lead generation and streamlined communication strategies, reducing marketing costs. Modernized marketing materials while maintaining brand consistency and built partnerships for business growth.

Customer Segmentation Lead Generation Communication Strategy Marketing Material Modernization Partnership Development

Freelancer Marketer

Self Employed

Nov 2018 - Sep 2020 (1 year 10 months)

Managed digital marketing campaigns to enhance brand awareness and website traffic. Developed effective digital strategies for multiple websites, increasing customer engagement and maintaining a strong brand presence across social media.

Digital Marketing Brand Awareness Website Traffic Management Digital Strategy Social Media Management Customer Engagement

Team Leader

Jiva Ayurveda Private Limited

Mar 2016 - Nov 2018 (2 years 8 months)

Led the product outsourcing department and managed a sales team of 19 members, driving increased conversions. Trained employees to improve skills and follow standard work processes.

Team Leadership Sales Management Training Process Improvement Outsourcing

Operations Coordinator

Indian Institute of Skill Development: IISD

Nov 2014 - Feb 2016 (1 year 3 months)

Managed a training center, optimizing business operations for enhanced efficiency and profitability. Represented the organization in high-level meetings and led workforce development programs.

Operations Management Meeting Representation Workforce Development