Shivani Parashar

Coordinated with global teams to develop inbound marketing strategies, enhancing lead generation and customer engagement. Organized successful events and managed integrated marketing campaigns, leading to increased qualified leads and exceeded sales targets.

Developed B2B marketing strategies that increased lead generation and optimized landing pages to boost website traffic. Launched online campaigns contributing to revenue growth and managed a team to enhance blog and email campaigns.

Implemented customer segmentation strategies that improved lead generation and streamlined communication strategies, reducing marketing costs. Modernized marketing materials while maintaining brand consistency and built partnerships for business growth.

Managed digital marketing campaigns to enhance brand awareness and website traffic. Developed effective digital strategies for multiple websites, increasing customer engagement and maintaining a strong brand presence across social media.

Led the product outsourcing department and managed a sales team of 19 members, driving increased conversions. Trained employees to improve skills and follow standard work processes.

Managed a training center, optimizing business operations for enhanced efficiency and profitability. Represented the organization in high-level meetings and led workforce development programs.