At University Presbyterian Church, I owned the annual communications calendar across web, email, social and on-site screens. For a giving campaign, integrated communications helped clear a projected $300,000 gap, and performance-led content changes increased newsletter open rates from 20% to 27.67%.
At Vwaza Multimedia, I wrote press releases and coordinated an album launch across press, broadcast and social that drove 4,000 purchases in a day. I also grew sign-ups from 500 to 5,000 in six months through segmented campaigns and studio partnerships.
At Wastical, I ran 40 customer discovery calls with commercial waste operators, converting two paying customers serving 1,000 households. I wrote the positioning and messaging for its B2B waste-intelligence platform and built the pitch deck and one-pagers for a successful Mastercard Foundation FAST Build grant application.
