Sandra Kabeja

Managed and executed key projects and campaigns for Accommodation, Catering, and Retail Services, optimising digital platforms and social media to support strategic objectives. Successfully launched a multi-channel campaign that exceeded engagement benchmarks, boosting Halls Life website traffic by 80% and enhancing social media engagement.

Orchestrated high-impact email campaigns, leveraging compelling content to engage target audiences and surpass departmental KPIs. Coordinated diverse recruitment and admissions events across in-person, hybrid, and virtual formats to optimise candidate engagement.

Spearheaded planning and execution of employer-student engagement events, driving participation through innovative online and offline campaigns. Revitalised departmental communication strategies, introducing interactive social media engagements and streamlined newsletter formats.

Developed and executed a targeted PR strategy to enhance company visibility and engagement through strategic media networking. Co-created and expanded the 'Next Generation Private Client Network', increasing its membership from 80 to 350 in six months, establishing a pivotal industry platform.

Oversaw private and corporate event execution to ensure excellence and member satisfaction. Enhanced operational transparency and efficiency by instituting a novel reporting system integrating Trello and Google Analytics, which is still in use today.

Supported marketing initiatives and provided administrative assistance within a dynamic agency environment. Contributed to various projects, gaining foundational experience in marketing operations.

Grade: 2:1

Achieved a BAHons 2:1 in Public Relations. Studied various aspects of public relations, including strategic communication planning and brand visibility.