Open to opportunities

Anya Keiller

@anyakeiller

Message

I build campaigns and visual stories that grow engagement across charity and public-sector audiences.

United Kingdom

Message

What I'm looking for

I'm looking to create purposeful campaigns and digital content that turn complex information into clear, engaging stories, strengthen audience relationships, and deliver measurable impact in charity or public-sector organisations.

I've delivered communications and engagement for Alcohol Change UK, District Councils' Network, and Jewish Care Scotland, turning complex issues into accessible campaigns, digital content, and stakeholder communications.

At District Councils' Network, I grew the LinkedIn audience by 120% and engagement by 65%, while supporting national conferences attended by 400+ delegates from 169 local authorities. I also managed stakeholder communications and national engagement programmes with budget oversight exceeding £300,000.

At Jewish Care Scotland, I designed and delivered its 165th Anniversary campaign, increasing online engagement by 45% and expanding community reach. I've secured media coverage, developed partnership communications, improved websites and user journeys, and created supporter content across email, social, web, video, and print.

I'm motivated by purposeful storytelling, audience insight, and practical digital tools that make communications clearer, more engaging, and more effective.

Experience

Work history, roles, and key accomplishments

Current

Challenge Events Officer

Current

Alcohol Change UK

Jun 2025 - Present (1 year 2 months)

Co-managed 'Charity of the Year' partnership supporting end-to-end campaign planning, supporter communications and engagement delivery across multiple channels. Led production of supporter-facing content including email copy, social and digital communications channels ensuring tone of voice and brand consistency.

Campaign Planning Email Marketing Social Media Content Creation Brand Consistency Audience Insights Stakeholder Engagement Cross Functional Collaboration

Events and Engagement Officer

District Councils' Network

Jun 2023 - Jun 2025 (2 years)

Designed policy publications, manifestos and communications materials, translating complex content into accessible, visually engaging communications establishing a distinct brand identity. Managed stakeholder communications across ministers, councillors, chief executives, journalists, sponsors and external partners, delivering national events/engagement programmes with budgets oversight exceeding

Brand Identity Stakeholder Engagement Event Management Budget Management Canva Adobe Creative Suite WordPress Content Creation APPG Secretariat

Fundraising and Communications Officer

Jewish Care Scotland

Oct 2022 - Jun 2023 (8 months)

Led development and delivery of 165th anniversary communications campaign across digital channels, increasing online engagement by 45% and significantly expanding outreach. Secured major trust funding for cross-generational project and developed corporate partnership communications, securing high-value in-kind donations for a flagship Charity Gala.

Campaign Management Digital Communication Fundraising Trust Funding Corporate Partnerships Stakeholder Engagement Content Strategy Media Relations Volunteer Management Website Content UX Branding

Website Content Assistant

Liberal Democrat Party

Jul 2022 - Oct 2022 (3 months)

Executed CMS platform migration (100+ pages), improving accessibility, UX, and content structure. Wrote SEO-optimised blogs and campaign pages aligned with comms strategy and messaging.

CMS migration WordPress SEO Content Writing Accessibility UX Collaboration

Digital Marketing and Membership Assistant

Daily Wake Up

Nov 2021 - Mar 2022 (4 months)

Developed mentorship video learning content, designing communications from concept through to delivery. Built marketing funnel and onboarding journey, using data to track engagement, conversion rates, and audience retention.

Video Production Content Development Onboarding Data Analysis WordPress Social Media

Social Media and Website Assistant

University of Glasgow

Sep 2020 - Dec 2021 (1 year 3 months)

Rebuilt WordPress website for Erasmus programme across European/US university partners. Led international communications project for Erasmus Mundus with partners including the UN and NATO, delivering digital storytelling campaign that increased engagement by 200%.

WordPress Website Development Digital Storytelling Engagement Newsletters Microsoft Sway

Video Editor

Foodbev Media

Jun 2019 - May 2020 (11 months)

Produced a high volume of videos focused on the food and beverage industry, tailored to a B2B audiences. Built a content calendar, planning and preparing videos that resonated with the target audience.

Video Production B2B Marketing Adobe Audition