El-Frida Ibrahim-Dikko

Provided creative direction, editorial styling, and hair design for high-profile editorial and runway projects, with features in BBC Scotland and Grazia and collaborations with British Vogue, Zara, Jo Malone, and Burberry.

Directed influencer-led TikTok campaigns generating 80M+ views, achieving 3.2x ROAS and 220%+ engagement growth while managing and training campaign teams and supervising 100+ creators and editors.

Built content strategy that increased organic traffic 40% and social engagement 30%, and drove a 25% increase in qualified B2B leads through events and funnel optimisation.

Implemented CRM workflows and streamlined outreach to deliver 30% year-over-year revenue growth and reduce client acquisition time by 20%.

Improved remarketing and customer journey flows, delivering a 15% lift in conversions through targeted project management and optimisation.

Achieved 97% customer satisfaction as SIM Champion and helped design feedback loops that reduced resolution time by 30%.

Represented the university at outreach events, revitalised and rebranded the African Caribbean Society growing membership and led large-scale inter-university events.

Supported UK-wide expansion during Southern Water acquisition, securing 10% market share and ensuring data accuracy and compliance across Salesforce systems.

Activities and societies: Student Ambassador; leadership roles including revitalising and rebranding the African Caribbean Society and directing inter-university events.

Completed an MSc in International Business Management with Project Management at Heriot-Watt University in 2020.

Activities and societies: Psychology Student Officer; Student Ambassador; led African Caribbean Society expansion and organised large-scale events.

Earned a BA (Hons) in Business Management with Intercultural Studies from Heriot-Watt University, completed in 2019.