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samuel baldwin

@samuelbaldwin

With +20 years of experience delivering IT to FSI, I bring a proven ability to align business drivers, ensure customer value realization.

Mexico

Message

What I'm looking for

I am seeking a commercial leadership role where I can leverage my experience in complex sales, negotiation, and strategic partnerships to drive revenue growth. I value opportunities that allow me to engage with stakeholders, expand market presence, and develop long-term client relationships. My ideal position combines business development, solution selling, and international exposure.

In my recent role as Banking & Insurance Account Manager at SONDA, I directed a $3.7M SaaS engagement with Scotiabank, ensuring 100% contract retention through consultative problem-solving and customer success planning. I also reestablished relationships with BMV and Banco del Bajío by identifying root causes of past disengagement and rebuilding trust through tailored technology adoption strategies. Earlier, as Senior Sales Manager at Dell Technologies, I closed a $700K SaaS platform deal with Banco Santander and directed a $450K VDI project, both of which required cross-functional project management, stakeholder engagement, and value demonstration.

Throughout my career, I have consistently worked at the intersection of financial services, technology, and customer engagement. My expertise spans SaaS, cloud, cybersecurity, and financial mobility solutions, with hands-on experience using CRM platforms such as Salesforce to manage accounts and ensure measurable success. These experiences have honed my ability to build executive-level relationships, influence decision-making, and deliver solutions that align directly with treasury and capital markets needs.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Self-Employed

Dec 2023 - Present (1 year 10 months)

Designed and executed partnership-driven commercial strategy for an insurtech client, enabling 35% sales force growth and 14% revenue growth; delivered 12% annual ROI through cryptocurrency trading.

Partnership Strategy GTM Strategy Sales Enablement Insurtech Crypto Trading Revenue Growth Commercial Strategy

Banking & Insurance Account Manager

SONDA

Dec 2021 - Dec 2023 (2 years)

Managed a $3.7M SaaS contract with Scotiabank achieving 100% retention, reacquired key accounts, and closed a $660K SaaS deal launching SONDA’s first insurance vertical solution.

Account Management SaaS Sales Customer Retention Strategic Partnerships Contract Management Consultative Selling Insurance Solutions

Strategic Account Manager

Totalplay

Dec 2020 - Dec 2022 (2 years)

Secured a $480K/month hybrid classroom 48-month contract with University of Guanajuato and a $45K/month 36-month voice & internet contract with UACH SUR, strengthening education sector partnerships.

Strategic Accounts Education Solutions Contract Negotiation Hybrid Classroom Recurring Revenue Partner Management Telecom Services

Senior Business Development Manager

Symetry

Dec 2017 - Dec 2021 (4 years)

Closed a $420K biometric authentication SaaS deal with tier-1 banks and generated $300K in new accounts across banking, oil & gas, and retail by building partner networks and expanding ecosystems.

Business Development Biometric SaaS Strategic Alliances Partner Ecosystems Account Acquisition Cross Sector Expansion Sales

Senior Sales Manager

Dell Technologies

Dec 2017 - Dec 2019 (2 years)

Forged strategic partnerships closing multiple enterprise deals including $500K with Devlyn and $700K SaaS deal with Banco Santander; directed a $450K VDI project and negotiated key renewals to sustain ecosystem relationships.

Enterprise Sales Strategic Partnerships VDI SaaS Sales Contract Negotiation Account Recovery Channel Collaboration

Sales Manager

Samsung Electronics

Dec 2016 - Dec 2017 (1 year)

Achieved 112% of quota and 41% YoY enterprise mobility growth, closed a large mobility partnership deploying 14,000 devices with BBVA, and supported the launch of Samsung Pay in Mexico via ecosystem partners.

Channel Sales Enterprise Mobility Partner Engagement Mobility Deployments Strategic Accounts Product Launches Go To Market

Senior Sales Manager

Dell

Dec 2014 - Dec 2017 (3 years)

Recovered strategic accounts and led delivery of partner-driven VDI and hyperconvergence solutions, negotiating renewals and safeguarding long-term partnerships.

Hyper Convergence Account Recovery VDI Hyperconvergence Partner Management Contract Renewal Enterprise Solutions Cross functional Leadership

Senior Sales Manager

Huawei

Dec 2011 - Dec 2015 (4 years)

Consistently exceeded quotas (100%, 104%, 180%) via partner-led engagements, launched BBVA financial inclusion project deploying 2,000 smartphones, and secured Huawei’s first financial sector project with Banco Santander in Mexico.