EMEricka Martinez
@erickamartinez
Results-driven Senior Sales Executive with 20 years of experience.
MexicoWhat I'm looking for
As a Senior Sales Executive with over 20 years of experience, I have honed my skills in B2B sales, traditional trade, and key account management across various industries including CPG, financial, and digital sectors. My journey has been marked by a proven track record of success in both hunting and farming strategies, allowing me to secure and grow strategic accounts effectively. I am passionate about consultative selling and have a strong command of CRM pipeline management, sales automation, and sell-in/sell-out strategies.
In my current role as Sales Manager for the Western Region at CCR Grupo Inmobiliario, I led the commercial strategy focusing on high-end residential developments, achieving a remarkable 37% increase in unit sales. My ability to manage teams, establish KPIs, and optimize CRM processes has significantly boosted customer satisfaction and referral generation. I thrive in fast-paced, high-growth environments and am committed to impact-driven business models that prioritize sustainability.
Experience
Work history, roles, and key accomplishments
Sales Manager – Western Region
CCR Grupo Inmobiliario
Aug 2024 - Present (10 months)
Led commercial strategy for the Western region of Mexico in the real estate sector, focusing on high-end residential developments. Achieved a 37% increase in unit sales by implementing consultative selling techniques and regional outreach.
Master of Commerce
Net Pay / FEMSA Digital
Jan 2024 - Aug 2024 (7 months)
Prospected, acquired, and managed B2B distributors and commercial partners. Delivered strategic commercial support to grow key accounts.
Senior Account Executive – Merchant Services
First Data Merchant Services Mexico
Aug 2022 - Dec 2023 (1 year 4 months)
Acquired and expanded high-value B2B clients in traditional channels via consultative selling. Exceeded sales targets by increasing portfolio profitability and placement of acquiring solutions.
Commercial Director
Financiera Blu Capital
Oct 2019 - Jun 2021 (1 year 8 months)
Led sales strategy for financial products across traditional trade channels. Defined and executed GTM plans to gain market share in key segments.
Corporate Manager of Transactional Banking
Banco Mercantil del Norte SA
Jan 2016 - Oct 2016 (9 months)
Managed B2B acquisition and retention for corporate clients in traditional sectors. Designed and implemented client-specific financial solutions.
Regional Manager of Cash Management
Grupo Financiero Banamex / Citigroup
Jun 2000 - Sep 2006 (6 years 3 months)
Led a team of 10 advisors to drive cross-selling and client acquisition. Closed strategic B2B deals through structured negotiation and consultative approach.
Education
Degrees, certifications, and relevant coursework
UWUniversity of the Incarnate Word
B.A. in International Business, International Business
Studied international business principles and practices. Gained knowledge in global markets, trade, and cross-cultural business operations.
San Antonio College
Business Administration Studies, Business Administration
Undertook studies in Business Administration. Focused on foundational business concepts and administrative practices.
Availability
Location
MexicoAuthorized to work in
Skills
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