Fernando Romero
@fernandoromero
Sales Development Representative driving B2B lead generation, qualification, and pipeline growth across SaaS and education.
MexicoWhat I'm looking for
I’m a Sales Development Representative focused on B2B outreach that turns research into qualified pipeline. I build targeted prospect lists, identify decision-makers, and qualify opportunities by uncovering challenges, timelines, budgets, and fit.
In roles across Turnitin, Zendesk, and Research Solutions, I’ve executed personalized email and phone campaigns, managed CRM workflows, and used Salesforce and HubSpot to track activities and follow-ups. I’ve generated sales-ready leads for Account Executives and contributed to improving lead-generation best practices through weekly KPI reporting.
My background combines Biotechnology Engineering and a Master’s in Management, which strengthens my analytical and consultative approach. I’m energized by consultative selling across SaaS, EdTech, financial services, and research, and I bring resilience, adaptability, and strong communication to multi-touch prospect nurturing.
Experience
Work history, roles, and key accomplishments
Built pipeline by conducting personalized email and phone outreach using Salesforce workflows to engage warm and cold prospects. Qualified leads by analyzing challenges, timelines, decision processes, and fit, then passed sales-ready opportunities to Account Executives.
Prospected and engaged customers through cold calls, email outreach, and social selling while consistently achieving and exceeding monthly sales targets and KPIs. Managed leads in CRM, nurtured prospects with multi-touch follow-ups, and coordinated next steps to support pipeline growth.
Business Development Representative
Research Solutions
Jul 2021 - Feb 2024 (2 years 7 months)
Prospected research and development-focused companies in biotechnology, pharmaceutical, and medical devices, identifying and contacting C-level decision-makers and end users. Ran outbound campaigns targeting the United States and Europe, managed HubSpot follow-ups for pipeline visibility, and scheduled qualified meetings for Account Executives.
Sold tax-deductible employee benefit solutions (electronic wallets and vouchers) to SMBs and large organizations based on employee benefit and expense-management needs. Followed up on inbound leads in Salesforce, presented solutions, and maintained accurate CRM records through opportunity development.
Provided needs-based financial and insurance guidance to help clients plan for medium- and long-term goals, including life, medical, savings, investments, and retirement options. Built relationships through consultative communication, managed prospecting, and supported policy presentation through follow-up.
Education
Degrees, certifications, and relevant coursework
Vrije Universiteit Brussel
Master's Degree in Management, Management
2016 - 2017
Completed a Master’s degree in Management at Vrije Universiteit Brussel from 2016 to 2017.
Tecnológico de Monterrey (ITESM CEM)
Biotechnology Engineering
2009 - 2014
Studied Biotechnology Engineering at Tecnológico de Monterrey (ITESM CEM) in Mexico City from 2009 to 2014.
International School of San Salvador
2006 - 2009
Attended International School of San Salvador from 2006 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Social media
Job categories
Skills
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