Samarth Arora
@samartharora
Operations and hospitality professional who builds efficient systems and scalable customer experiences.
What I'm looking for
I am an operations-focused hospitality professional with entrepreneurial experience launching and scaling food brands and ventures. I blend hands-on operations, franchise management, and cross-functional coordination to deliver seamless customer experiences.
At NINO Foods I worked in the Founder’s Office supporting operations, marketing, and finance while leading expansion and location strategy across Mumbai and Pune. I served as the end-to-end point of contact for franchisees, managing P&L queries, marketing solutions, and conflict resolution.
I launched and operated multiple ventures including a roadside food stall and Goodsheets.in, handling business planning, supplier management, marketing campaigns, and order fulfillment to generate early traction. I also gained hotel operations experience as an industrial trainee across core departments at ITC Grand Central.
I am adaptable, service-oriented, and motivated by travel and cultural experiences; I aim to apply my operational expertise to build efficient systems and impactful travel or hospitality products.
Experience
Work history, roles, and key accomplishments
Founder
Goodsheets.in
Aug 2025 - Present (4 months)
Founded and operated Goodsheets.in, a D2C bedding brand, managing product design, supplier relationships, marketing campaigns, and order fulfillment to achieve early traction and grow customer engagement. Oversaw end-to-end operations and performance marketing efforts.
Co-Founder
MK Darbaar
Apr 2024 - Apr 2024 (0 months)
Launched and managed a roadside food stall specializing in kebabs, overseeing business planning, daily operations, inventory and vendor relations to drive sales and customer satisfaction. Implemented marketing and service processes to scale operations.
Founder’s Office
NINO Foods
Jun 2021 - Apr 2024 (2 years 10 months)
Supported founders across operations, marketing, and finance and led expansion efforts by identifying 15 locations across Mumbai and Pune within six months. Served as point-of-contact for franchisees, resolving P&L and operational issues.
Industrial Trainee
ITC Grand Central
Dec 2022 - Apr 2023 (4 months)
Completed a four-month industrial traineeship rotating through four core hotel departments, acquiring operational skills across F&B, housekeeping, front office, and back-of-house functions. Supported daily operations and process execution.
Business Development Associate
Abcoffee
Jan 2006 - Jan 2019 (13 years)
Led closure of deals for seven new locations in Mumbai as part of Pan-India expansion, contributing to market entry in corporate and high-street segments. Coordinated with founders to drive location strategy and partner onboarding.
Education
Degrees, certifications, and relevant coursework
Shardein School, Muzaffarnagar
Secondary School Certificate (10th), General
2025 - 2025
Grade: 87.8%
Completed CBSE 10th grade with 87.8% and briefly engaged in understanding the coffee business during May–Aug 2025.
Institute of Hotel Management, Mumbai
Bachelor of Science, Hospitality and Hotel Administration
2021 - 2024
Activities and societies: Industrial training at ITC Hotels; food pop-up projects and brand operations experiences.
Completed B.Sc. in Hospitality and Hotel Administration with coursework and internships across core hotel operational departments.
Abhinav Public School, New Delhi
Higher Secondary Certificate (12th), Physics, Chemistry, Mathematics
2019 - 2021
Grade: 83%
Completed 12th grade (PCM) with 83% focusing on physics, chemistry, and mathematics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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