Samantha Upegui

At Cuemby, I led multichannel marketing campaigns, social media, events, email, and community initiatives that supported lead generation, customer acquisition, and Cuemby Cloud adoption. My work contributed to more than USD $20M in cloud-expense savings by the end of 2025.

I managed monthly and weekly email and broadcast campaigns for 1,000+ subscribers, generated 8+ sales-ready leads per quarter, and supported platform trial conversions for 300+ users. I also created bilingual English and Spanish content for 2,000+ contacts, optimized 40+ monthly posts through KPI reporting, and wrote 40+ SEO-focused technical articles.

I enjoy building communities and clear technical communications. With the Cloud Native Hispanic Foundation, I moderated 144+ sessions and helped grow the community to 1,000+ WhatsApp members and 3,390+ followers.

As a freelance consultant at Vibrac, I improve SEO visibility, develop custom Cap Inspector projects for The Coca-Cola Co. and Pepsi, and support event activations across Europe and the United States. Earlier, I established a Teleperformance back-office operation in Colombia and improved advertising workflows that increased revenue by 8%.