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Liz Windsor

@lizwindsor

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B2B marketing specialist driving lead generation, content strategy, and digital growth for SaaS and startups.

Czechia

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What I'm looking for

I seek a role where I can lead data-driven B2B marketing and content strategy, collaborate cross-functionally, and drive measurable pipeline growth.

I am a B2B marketing specialist with extensive experience building and executing content-driven demand generation programs for SaaS and startups. I take full ownership of marketing strategy and execution, from website migrations to paid campaigns and email nurturing, consistently delivering measurable results such as a 20% increase in lead gen and 63% YoY website traffic growth.

My background spans content marketing, website management in Webflow, SEO-informed copywriting, events and partner co-marketing, and close collaboration with Sales, Product, and Customer Success to enable revenue growth. I've led brand and communications work across multiple startups and tech companies, contributing to successful crowdfunding campaigns and product launches.

I prioritize data-driven decision-making, user-centered content, and practical application of AI tools to improve marketing processes. I am focused on creating clear, persuasive communications that simplify complex topics and support scalable lead generation and customer enablement.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Spaceflow

Jan 2024 - Present (2 years 1 month)

Owned marketing strategy and execution for a B2B SaaS tenant experience platform, increasing lead generation by 20% and website traffic 63% YoY while delivering MQLs to the sales pipeline and managing a website migration to Webflow.

B2B Marketing Lead Generation Webflow LinkedIn Ads Google Analytics Content Strategy Email Nurture Marketing Automation

Content Manager

Vocalls

Nov 2022 - Dec 2023 (1 year 1 month)

Led content and external communications for a conversational AI startup, building website and sales enablement materials, improving SEO-driven copy, and coordinating cross-functional marketing campaigns to support lead gen.

Content Marketing Webflow HubSpot Google Analytics Project Coordination Event Marketing Sales Enablement

Communications Manager

Sentien

Feb 2020 - Oct 2022 (2 years 8 months)

Managed social, community, content, and communications for an audio hardware startup, running lead-generation campaigns, email automations, and crowdfunding communications that supported successful Kickstarter and Indiegogo raises.

Social Media Community Management Email Marketing Copywriting Campaign Management Crowdfunding Google Analytics Content Strategy

Social Media Specialist

Poetizer

Jan 2019 - Mar 2022 (3 years 2 months)

Executed social media content, engagement and community management to grow audiences and drive traffic for a poetry-focused social platform across Instagram, Twitter, Facebook, and native channels.

Social Media Community Management Content Creation Campaign Planning Analytics

Content Creator

SatoshiLabs

Jan 2019 - Jan 2020 (1 year)

Produced and proofread marketing content and product copy for a blockchain security company, developed a style guide, and supported campaigns including product releases and seasonal promotions.