ABAna Bermudez
@anabermudez
Results-oriented Marketing Platform Expert with over a decade of experience.
United StatesWhat I'm looking for
I am a results-oriented Marketing Platform Expert with over a decade of experience in digital marketing strategy, CRM implementation, and MarTech optimization. My proven ability to design and execute data-driven marketing campaigns has driven engagement, enhanced customer experiences, and delivered measurable ROI. I am adept at managing complex marketing ecosystems and leading cross-functional international teams to achieve business goals.
Throughout my career, I have successfully developed comprehensive marketing strategies leveraging AI tools to optimize processes and improve content management. At Findasense, I led a team of over 30 people, integrating engagement efforts across the Caribbean, Central, South America, and Spain. My innovative approach resulted in significant improvements in social interactions and positive sentiment for major clients like Coca-Cola and Zalando.
Additionally, I have established an innovative digital agency within a BPO, setting new industry standards for community management and real-time marketing. My leadership in integrating CRMs and technology solutions has streamlined workflows and automated tasks, ensuring a seamless user experience across client-facing teams. I am passionate about driving creativity and efficiency through process innovation and cutting-edge technology.
Experience
Work history, roles, and key accomplishments
Independent Digital Strategy Consultant
The Collective Agency
May 2024 - Jul 2024 (2 months)
Developed a comprehensive marketing strategy leveraging AI tools to optimize processes and improve content management. Spearheaded the implementation of an advanced CRM system to enhance client interaction and retention.
CX Regional Engagement Lead
Findasense
Sep 2022 - Sep 2023 (1 year)
Led a team to integrate social media channels across 32 European markets for Zalando, resulting in a 200% increase in social interactions and a significant boost in positive sentiment.
Operations Director
Teleperformance
Jan 2020 - Jan 2022 (2 years)
Established an innovative digital agency within a BPO, setting new industry standards for community management and real-time marketing by leveraging advanced marketing tools and automation.
Regional Social Media Manager
Sancho BBDO
Jan 2018 - Feb 2018 (1 month)
Empowered and led 28 markets for Mercedes-Benz in shaping communication strategies, providing actionable recommendations to boost engagement and align with brand objectives.
Education
Degrees, certifications, and relevant coursework
Universidad EAN
Master's Degree, Digital Marketing
2020 - 2022
Activities and societies: Mentor on TP Women Mentorship program.
Led the Engagement team of 30+ people in the region, integrating for the first time all the Engagement Community and Social Media Managers in the Caribbean, Central, South America, and Spain driving creativity and efficiency through process innovation.
Nogma
Certification, Digital Marketing
2018 - 2018
Established an innovative digital agency within a BPO, setting new industry standards for community management and real-time marketing by leveraging advanced marketing tools and automation.
Universidad de Antioquia
Bachelor's Degree, Marketing
2016 - 2016
Crafted global strategic plans that delivered a 275% increase in engagement, a 106% boost in brand perception across 12 markets for a tech global client.
Universidad de Medellin
Bachelor's Degree, Film and Multimedia Communication
2012 - 2016
Successfully led a 20-member Social Media team, excelling in monitoring, reporting, and implementing connected systems to enhance efficiency.
Availability
Location
United StatesAuthorized to work in
Job categories
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